Wichita Falls, TX C Midwestern Parkway Office

Mercantile Investment Advisors provides investment management and related advisory services to individuals, families, retirement accounts, trusts, foundations, and institutional clients. The firm manages discretionary portfolios using equities, fixed-income, exchange-traded and mutual fund securities and cash funds and operates on a fee-based percentage-of-assets-under-management model.

The firm tailors portfolios to each client’s risk profile, income needs, tax considerations, and retirement objectives, employing both fundamental criteria (valuation, dividend yield, sector and country exposure) and technical analysis (price and volume charts) to guide selection and timing. It generally manages accounts on a discretionary basis, implements asset allocation across stocks, ETFs, mutual funds and bonds, and recommends Charles Schwab as the primary custodian while retaining flexibility to use other brokers.

Noteworthy for a firm of its size, Mercantile is run by a small, long-tenured advisory team overseeing roughly $141.7 million in discretionary assets and emphasizes regular written client communications (quarterly portfolio reports and annual privacy notices) and access to Schwab’s publications and conferences—practices that are less common among peers. The firm also cites experience launching and administering proprietary mutual funds and maintains a client referral credit program, features that distinguish it from many similarly sized advisors.