Mercer Financial Group, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Mercer Financial Group, Inc. serves individual clients, offering portfolio management and related advisory services and reporting compensation primarily as a percentage of assets under management (see Items 4, 5 and 7). The firm lists roughly $11.5 million in regulatory AUM across 12 client accounts and operates as a single-advisor practice.
The brochure states the firm typically manages accounts on a primarily non-discretionary basis, so clients generally retain final authority over trade execution and investment decisions (Item 16). It also discloses that the advisor is a registered representative of a broker‑dealer and that the firm has affiliations with an accounting firm and an insurance company, through which brokerage and insurance products may be offered and accounting-related services coordinated (Items 10, 12).
This combination of roles — investment adviser, registered representative of a broker‑dealer, affiliated accountant/accounting firm, and insurance agent/broker — is uncommon among independent solo advisers and may influence how recommendations are delivered and implemented (Item 10). For a small, single‑advisor firm managing a modest asset base, that blend of advisory, brokerage, accounting and insurance relationships is a distinctive feature prospective clients may want to review in the brochure for details on services and potential conflicts.
Client services
Fee options
Fixed fees offered (specific amounts not stated)
Main office
Trenton NJ
Advisors at this office
1
Most active in
New Jersey
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)