Menlo Park, CA Office

Team
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Mercer Global Advisors Inc.

Enterprise

Firm-wide stats for Mercer Global Advisors Inc.

Total advisors

738

Across 248 offices

Clients per advisor

47 Low

Avg AUM per client

$2,214,259 Very High

HNW client ratio

53% Very High

About

Mercer Global Advisors serves individuals and families as well as small business owners, plan sponsors, foundations, non-profits, and endowments, providing discretionary and non-discretionary investment advisory services alongside financial, tax, retirement and estate planning and family office services. The firm delivers retirement plan consulting, charitable and non-profit advisory, and other specialized services through client agreements and custodial/clearing arrangements.

The firm’s investment approach is grounded in Modern Portfolio Theory and emphasizes globally diversified, risk-appropriate portfolios with multi-factor tilts and regular rebalancing. Portfolios are implemented using a mix of low-cost ETFs and index funds, separate account managers, direct indexing, and, where suitable, interval and private funds via platforms such as Orion; Mercer also offers packaged programs (Market Series, Multifactor Series, Income Series) and tax-management options.

Mercer publishes client education content and audio programming (podcasts) and runs firm-wide events and initiatives (for example, an InvestHERs summit sponsored by Dimensional Fund Advisors and internal Academies/National Symposiums), a capability that is less common among large enterprise advisers. The firm also integrates affiliated service lines and platforms — including Mercer Advisors Tax Services (MATS), Mercer Advisors Private Asset Management and the Aspen Partners private‑fund platform, affiliated insurance and broker‑dealer entities, an attorney‑led estate planning option (ASLG), and a Wellthy caregiving concierge offering for qualifying clients — and runs an active acquisition strategy to onboard advisor teams and legacy client programs.

Based on Mercer Global Advisors Inc.

Expertise

Private / alternative investments Options & derivatives strategies ESG / Sustainable investing Concentrated stock management Retirement plans for business owners (SEP, solo 401k)

Based on Mercer Global Advisors Inc.

Occupation focus

Founder/Business Owner Executive Retired

Based on Mercer Global Advisors Inc.

Demographic focus

Women Professionals Established Professionals

Based on Mercer Global Advisors Inc.

Location

873 Santa Cruz Avenue, Suite 206

Menlo Park CA 94025

Advisors at this office

3

Advisors at this office

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Adam G

CFP®, Series 66

Menlo Park, CA

Mercer Global Advisors Inc.

Adam Govani is a CFP®-certified financial advisor with nine years of industry experience. He is currently with Mercer Global Advisors Inc. and previously worked at Conquis Financial LLC, Summitry, LLC, Cambridge Investment Research Advisors, Inc., and Waddell & Reed Inc. He holds the Series 66 designation and is based in Menlo Park, CA. Mercer Global Advisors serves individuals, families, small business owners, plan sponsors, foundations, and non-profits, offering a range of investment advisory, financial planning, and family office services. The firm’s investment approach is based on Modern Portfolio Theory, emphasizing globally diversified, risk-appropriate portfolios implemented through low-cost ETFs, index funds, and other strategies.

Private / alternative investments Options & derivatives strategies ESG / Sustainable investing Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired Women Professionals Established Professionals
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Peter G

Series 65

Menlo Park, CA

Mercer Global Advisors Inc.

Peter Gifford is a financial advisor at Mercer Global Advisors Inc. based in Menlo Park, CA, holding a Series 65 credential with three years of industry experience. Prior to joining Mercer, he worked at Regis Acquisition Inc. and Regis Management Company, LLC, where he held management roles. He serves on the boards and investment committees of several nonprofit organizations, including the Children’s Health Council and the Palo Alto Community Fund. Mercer Global Advisors serves individuals, families, small business owners, and various institutional clients, providing investment advisory and financial planning services. The firm’s investment approach uses Modern Portfolio Theory with globally diversified, risk-appropriate portfolios implemented through a combination of ETFs, index funds, separate accounts, and private funds, supported by client education and integrated service offerings.

Private / alternative investments Options & derivatives strategies ESG / Sustainable investing Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired Women Professionals Established Professionals
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Robert B

Series 65

Menlo Park, CA

Mercer Global Advisors Inc.

Robert Burlinson is a financial advisor at Mercer Global Advisors Inc. with 13 years of industry experience. He holds a Series 65 credential and has worked within Mercer and its affiliated entities since 2022, previously serving as Managing Member of Regis Management Company, LLC. Burlinson also holds roles in related investment entities including Regis-Fubo LLC and BRK/A Investors, LLC. Mercer Global Advisors provides investment advisory and planning services to a diverse client base including individuals, families, businesses, and nonprofit organizations. The firm employs a Modern Portfolio Theory-based approach focused on globally diversified, risk-appropriate portfolios using a variety of investment vehicles and offers both discretionary and non-discretionary management along with comprehensive financial planning and consulting services.

Private / alternative investments Options & derivatives strategies ESG / Sustainable investing Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired Women Professionals Established Professionals
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