Merit Advisors, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Merit Advisors, Inc. provides investment advisory and portfolio management services primarily to individual clients, including high‑net‑worth individuals, and also offers a signal service to other investment advisers and institutions. The firm delivers both discretionary managed accounts and customized non‑discretionary arrangements and generally charges percentage‑of‑AUM advisory fees.
The firm operates a single Managed Bond Strategy that uses proprietary, trend‑following technical indicators to time allocations—switching between high‑yield and multi‑sector bond funds and money‑market or alternative funds based on buy/sell signals—and periodically rebalances accounts; customized client accounts are offered on a non‑discretionary basis. The strategy relies mainly on mutual funds (including inverse and derivative funds when appropriate) and requires limited trading authority for discretionary-managed accounts.
Compared with many peers, Merit discloses a history of regulatory events: a past federal suspension/debarment related to an affiliated entity that was later lifted, and more recent state and self‑regulatory sanctions involving an adviser for impersonation‑related conduct, each described in the firm’s disclosures. The firm also has an uncommon mix of affiliations and services for a small team—an ownership/leadership connection to a FINRA‑member broker‑dealer, participation in a model marketplace and tax‑management tools through a third‑party custodian, and the provision of signal services to third parties.
Client services
Expertise
Fee options
$0 - $250,000: 1.60% $250,001 - $999,999: 1.20% $1,000,000+: 0.90%
Advisers licensed as insurance agents earn commissions for insurance products separate from advisory fees.
Account minimum: $25,000
Main office
121 NE 50th Street
Oklahoma City OK 73105
Advisors at this office
4
Most active in
Arizona · Oklahoma · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Mark H
Series 63, Series 66
Oklahoma City, OK
Merit Advisors, Inc.
Mark Holloway is a financial advisor with Merit Advisors, Inc. in Oklahoma City, holding Series 63 and Series 66 licenses and bringing 40 years of industry experience. He has worked at Oak Hills Securities, Inc. since 2017 and previously held roles at WFG Advisors, LP and WFG Investments Inc. Outside of advising, Holloway is involved in a construction and remodeling business in Oklahoma City. Merit Advisors serves individual clients, including high-net-worth individuals, and other investment advisers by providing portfolio management and a model-based signal service. The firm’s approach centers on a Managed Bond Strategy that uses technical, trend-following indicators to actively time allocations among bond funds and cash equivalents.
Chad R
ChFC®, Series 63, Series 65
Oklahoma City, OK
Merit Advisors, Inc.
Chad Rogers is a financial advisor at Merit Advisors, Inc. in Oklahoma City, OK, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 23 years of industry experience, including previous roles at Rogers Financial, Inc., where he served as CEO and president. Merit Advisors, Inc. provides investment advisory and portfolio management services primarily to individual and high-net-worth clients, offering both discretionary managed accounts and customized non-discretionary arrangements. The firm operates a Managed Bond Strategy that uses proprietary technical indicators to time allocations across bond funds and money-market or alternative funds.
Donald D
CFA®, Series 63, Series 65
Oklahoma City, OK
Merit Advisors, Inc.
Donald Dillingham is a CFA® charterholder with 40 years of industry experience, currently serving at Merit Advisors, Inc. in Oklahoma City, OK. He has worked at Oak Hills Securities, Inc. since 2007 and has been with Merit Advisors since 2003. Outside of his advisory role, Dillingham is involved in managing various private equity funds, tax credit acquisitions, and business ventures including restaurant holdings, advertising, broadcasting, and a nonprofit foundation. Merit Advisors serves individual clients, including high-net-worth individuals, as well as other investment advisers, providing portfolio management and a model-based signal service focused on a Managed Bond Strategy that uses technical, trend-following indicators to actively time allocations among bond funds and cash equivalents.
Gary F
CFA®, Series 63, Series 65
Oklahoma City, OK
Merit Advisors, Inc.
Gary Fraley is a CFA® charterholder with 17 years of industry experience, currently serving as a managing partner at Merit Advisors, Inc. in Oklahoma City. His prior experience includes roles at Oak Hills Securities, Exencial Wealth Advisors, and Cavanal Hill Investment Management. Outside of his advisory work, he is involved in a real estate brokerage as a manager and occasionally acts as a broker in transactions. Merit Advisors, Inc. provides investment advisory and portfolio management services primarily to individual and high-net-worth clients, offering both discretionary and customized non-discretionary accounts. The firm employs a proprietary, trend-following managed bond strategy that allocates among various bond and alternative funds based on technical indicators and market signals.
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