Westport, CT Post Road West Office

Merit Financial Partners works with individual and high‑net‑worth clients, as well as trusts, estates, retirement plans and charitable organizations, offering fee‑only financial planning, investment consultation and discretionary portfolio management alongside ancillary services such as divorce financial analysis, college financial‑aid planning, and limited tax‑preparation support. The firm delivers both one‑time planning engagements and ongoing advisory relationships, with documentation and account reviews tied to clients’ stated goals.

The firm describes a fiduciary approach that combines fundamental and technical analysis with an emphasis on strategic asset allocation and diversified portfolios; it uses low‑cost index funds and ETFs when appropriate while retaining flexibility to employ active strategies. Portfolios are managed with multi‑year horizons, an investment policy statement is used to guide implementation, and clients receive periodic reviews and performance reporting.

Notable differentiators include an explicit fee‑only stance that disclaims commissions and referral fees and the availability of planning via hourly, fixed, and packaged engagements rather than relying solely on percentage‑of‑assets arrangements common among peers. The firm also highlights its origins from a merger and the presence of a firm principal with a CPA license, and it notes adherence to professional fiduciary standards and industry association codes.