Columbus, GA N Lake Dr Office

Team
Updated today
Merrill logo

Merrill

Institution

Firm-wide stats for Merrill

Total advisors

25,588

Across 3,186 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Merrill, together with its affiliate Managed Account Advisors LLC (MAA), provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions (SPS) Program. The firm offers model‑based and discretionary strategies constructed by internal Chief Investment Office (CIO) teams and third‑party style managers and implements trading, account administration and custody support for individuals, high‑net‑worth clients, pension and profit‑sharing plans, corporations and charitable organizations.

Portfolio implementation varies by Strategy: some are model‑based where MAA implements CIO or style manager models, while others authorize third‑party Discretionary Managers to execute trades directly; the CIO also uses strategic and tactical asset allocation and offers “tax aware” versions of related strategies for higher tax‑sensitivity investors. Cash allocations are typically swept through the Bank’s Cash Sweep Program or invested in money market alternatives, and clients can request reasonable investment restrictions (which MAA may accept or decline and may have limited effect where Funds are used).

Several features in the brochure distinguish Merrill from many peers: as part of the Bank of America group it has affiliates that operate in swaps and derivatives markets and it has disclosed planned arrangements to receive “Support Fees” and to offer optional Data Analytics to third‑party firms beginning January 1, 2027 (the brochure notes Merrill will not receive Support Fees for accounts enrolled in the SPS Program). The firm also discloses multiple SEC administrative orders and related enforcement matters (including a 2025 order with a $25 million civil penalty related to cash sweep disclosures), and the Program materials do not present the SPS service as a source of standalone financial planning.

Based on Merrill

Expertise

Tax-loss harvesting Active portfolio management Wealth management

Based on Merrill

Location

7310 N Lake Dr, Ci Adp Centralized

Columbus GA 31909

Advisors at this office

15

Advisors at this office

user avatar

Gina H

Series 66

Columbus, GA

Merrill

Gina Hall is a financial advisor at Merrill with 14 years of industry experience. She holds a Series 66 designation and has worked at both Merrill Lynch, Pierce, Fenner and Smith Incorporated and Bank of America, N.A. since 2011 and 2012, respectively. Outside of her advisory role, she serves as an executor in a fiduciary capacity. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
user avatar

Rembert H

Series 63, Series 65

Columbus, GA

Merrill

Rembert Houser is a Senior Financial Advisor with Merrill Lynch Wealth Management. In this role, he develops personalized financial strategies tailored to clients’ individual goals, leveraging investment insights from Merrill and banking solutions from Bank of America to address changing market conditions. Rembert holds the Personal Investment Advisor (PIA) designation and earned a Bachelor’s Degree from the University of Georgia. Committed to community involvement, he participates in local volunteer organizations aligned with Merrill's tradition of service.

Wealth management

Alexander B

Series 66

Columbus, GA

Merrill

Alexander Ballard is a Wealth Management Advisor with Merrill Lynch Wealth Management. He provides financial guidance focused on areas including college education planning, divorce transition planning, family wealth management strategies, employee financial health, liquidity management, and personal retirement and income planning. Alexander holds a Bachelor's Degree and a Master of Business Administration from Samford University. He has earned several professional designations including CERTIFIED FINANCIAL PLANNER (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). His approach centers on building strong, lasting relationships and leveraging the resources available through Merrill Lynch and Bank of America to support clients’ financial goals. Outside of his advisory role, Alexander is involved with St. Andrews Presbyterian Church.

College savings (529s, UTMA, etc.) Divorce financial planning Retirement income strategy
user avatar

Whitney S

Series 66

Columbus, GA

Merrill

Whitney Shackelford is a financial advisor at Merrill with 20 years of industry experience and holds a Series 66 designation. She has been with Merrill since 1997, totaling 29 years at the firm. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management

Jason K

Series 63, Series 65

Columbus, GA

Merrill

Jason Kelly is a Senior Financial Advisor at Merrill Lynch Wealth Management. He works with a diverse range of clients including individuals, businesses, endowments, foundations, and non-profits, providing services related to retirement planning, investment consulting, and wealth management. He focuses on connecting all aspects of a client’s financial life to prioritize and pursue their most important goals. With over 40 years of combined experience from the Houser Kelly Group, Jason and his team emphasize understanding the unique economic and life situations of each client. Their expertise covers divorce transition planning, institutional investment consulting, services for defined benefit and defined contribution plans, managing new wealth, and retirement income planning. Jason holds a Bachelor’s Degree from Columbus State University and professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Outside of his professional work, Jason engages in various personal interests such as baseball, basketball, fishing, football, golfing, tennis, traveling, and spending time with his family.

General retirement planning Retirement income strategy Income planning Wealth management

David H

Series 66

Columbus, GA

Merrill

David Hancock is a Wealth Management Advisor at Merrill Lynch Wealth Management, where he has been serving clients since 2014. He specializes in advising business owners, entrepreneurs, retirees, and affluent families on various aspects of their financial lives, including retirement income planning, generational wealth transfer, estate planning, and concentrated stock strategies. David collaborates with clients' legal and accounting professionals to develop comprehensive wealth management plans that align with their personal, professional, and charitable priorities. David earned a Bachelor's Degree in Accounting from Samford University's Brock School of Business. Before joining Merrill Lynch, he worked as a Certified Public Accountant at PricewaterhouseCoopers. He holds several professional designations, including CERTIFIED FINANCIAL PLANNER® (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). David and his wife, Halley, live in Columbus, Georgia, with their four children. He is actively involved in his community, serving on the boards of Clement Arts and Lantern Vision. His personal interests include reading, spending time with family, and playing tennis.

Wealth management Retirement income strategy Concentrated stock management Multi-generational wealth transfer General estate planning guidance Founder/Business Owner HENRY (High Earners, Not Rich Yet) Mid-Career Professionals Parents
user avatar

Archie M

Series 63, Series 65, Series 66

Columbus, GA

Merrill

Archie Morris III is a financial advisor with Merrill in Columbus, GA, holding Series 63, 65, and 66 credentials and 44 years of industry experience. He has been with Merrill since 1982 and affiliated with Bank of America, N.A. since 2011. Outside of his advisory role, he owns a small agricultural operation managing a few cows on his farm. Merrill serves a broad range of clients, including individuals, retirement plans, corporations, and institutional clients, offering managed account programs, third-party manager selection, discretionary portfolio management, and brokerage execution. The firm utilizes multiple program strategy types and emphasizes tax-efficient investment capabilities, supported by integration with Bank of America affiliates and a comprehensive capital-markets platform.

Tax-loss harvesting Active portfolio management Wealth management

Averett F

Series 66

Columbus, GA

Merrill

Averett Flory is a Wealth Management Advisor with Merrill Lynch Wealth Management. He assists clients in handling their financial lives with greater clarity and ease, helping them accomplish their financial goals through personalized wealth management strategies. His approach is grounded in understanding each client's full financial picture to develop strategies that align with their long-term objectives. Flory's expertise includes college education planning, family wealth management strategies, legacy planning, liquidity management, and retirement income. He was inspired to enter the financial advising profession by his father, who is the senior partner on their team, after observing the positive impact his father has had on clients' lives. Averett holds the CERTIFIED FINANCIAL PLANNER (CFP) designation and is a Personal Investment Advisor (PIA). He earned his Bachelor's Degree from the University of Georgia. Averett is also engaged in community activities, continuing the tradition of participation that is a core part of Merrill's values.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Multi-generational wealth transfer Charitable giving & philanthropy

John F

Series 63, Series 65

Columbus, GA

Merrill

John Flory is a Senior Financial Advisor at Merrill Lynch Wealth Management and the founder and leader of the Flory Group, a wealth management team based in Columbus. He provides personalized service, disciplined investment management, and objective advice to affluent individuals and privately held businesses throughout the southeast. John focuses on building and enhancing meaningful relationships with clients and their families. John began his wealth management career in 1996 at Merrill Lynch Wealth Management. His expertise covers a broad range of areas including college education planning, employee benefits planning, family wealth management strategies, legacy planning, liquidity management, managing new wealth, personal retirement planning, small business strategies, and retirement income. His approach addresses the entirety of clients' financial lives, including retirement and estate planning services, tax minimization strategies, legacy planning services, and risk management strategies. He holds a Bachelor's Degree in Economics from Hampden-Sydney College and holds professional designations as a CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA) and Personal Investment Advisor (PIA). John and his wife Katharine live in Columbus with their four children. Outside of work, he enjoys boating, fishing, football, hunting, and traveling.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax strategies for small businesses

S Jay P

CFP®, Series 65, Series 66

Columbus, GA

Merrill

S Jay Parker serves as the Senior Resident Director for Merrill Lynch Wealth Management in Columbus, Georgia. He began his career in the financial services industry in 1998 and has been with Merrill Lynch Wealth Management since 2006. In his role, Jay provides guidance to clients on wealth accumulation, preservation, income planning, and wealth transfer by developing individually customized wealth management strategies. Jay holds several professional designations, including the CERTIFIED FINANCIAL PLANNER® certification awarded by the Certified Financial Planner Board of Standards, Inc., as well as the Chartered Retirement Planning Counselor™ designation. He earned a Bachelor of Science degree in Business Administration with a concentration in Finance from Auburn University. Residing in Columbus with his wife and two daughters, Jay is involved in his community as an active board member of the Boys and Girls Clubs of the Chattahoochee Valley and serves on the board for Pedaling for Kids. He and his family are members of St. Paul United Methodist Church.

Wealth management Income planning Retirement income strategy General retirement planning Charitable giving & philanthropy Parents Women Professionals
user avatar

Shonalee G

Series 63, Series 66

Columbus, GA

Merrill

Shonalee Gamble is a financial advisor at Merrill with 23 years of industry experience. She holds Series 63 and Series 66 licenses. Her prior roles include positions at Allstate Insurance Company and Aflac, Inc. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations, offering model-based and discretionary investment strategies developed by internal and third-party teams.

Tax-loss harvesting Active portfolio management Wealth management

Robert P

Series 66

Columbus, GA

Merrill

Robert Piper is a Financial Advisor at Merrill Lynch Wealth Management in Columbus, GA. He focuses on retirement planning and wealth management, assisting clients in developing strategies to pursue their short-, mid-, and long-term financial goals. His client focus areas include liquidity management, personal retirement planning, portfolio management services, and retirement income. Robert provides ongoing advice and guidance, adapting to his clients' evolving needs, and can connect them to additional resources such as banking, credit, lending, and small business solutions through Bank of America specialists. Robert holds a Bachelor's Degree from Auburn University and has earned the Chartered Retirement Planning Counselor™ (CRPC™) and Personal Investment Advisor (PIA) professional designations. He emphasizes understanding what is important to his clients and their families to help create personalized financial strategies. Outside of his professional work, Robert has interests in basketball, cooking, and woodworking.

General retirement planning Retirement income strategy Wealth management
user avatar

Lisa S

Series 63, Series 66

Columbus, GA

Merrill

Lisa Steppe is a financial advisor at Merrill with 32 years of industry experience. She has been with Merrill Lynch, Pierce, Fenner & Smith, Inc. since 1999. Steppe holds Series 63 and Series 66 licenses. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies to individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
user avatar

Archie M

Series 66

Columbus, GA

Merrill

Archie Morris IV is a Series 66 licensed financial advisor with five years of industry experience, currently affiliated with Merrill in Columbus, GA. His prior professional background includes roles at Surgical Care Affiliates and several other organizations before joining Bank of America and Merrill in 2021. He also serves as an executor and successor trustee in a fiduciary capacity outside of his advisory role. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management

Gavin B

Series 66

Columbus, GA

Merrill

Gavin Burrage is a Financial Advisor at Merrill Lynch Wealth Management. He specializes in personal retirement planning, tax minimization, and retirement income strategies. He works with individuals and families to develop comprehensive financial plans tailored to their unique goals and circumstances. Gavin holds the Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA) designations. He earned his bachelor's degree from Jacksonville State University. His approach emphasizes thoughtful planning and long-term collaboration to help clients make confident, informed financial decisions. Outside of his professional responsibilities, Gavin enjoys camping, fishing, golfing, hunting, running, spending time with his family, and traveling.

General retirement planning Retirement income strategy Income planning General tax planning Financial Professional
View complete list of advisors at this office
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)