Laguna Beach, CA Office

Updated today
Merrill logo

Merrill

Institution

Firm-wide stats for Merrill

Total advisors

25,478

Across 3,103 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Merrill, together with its affiliate Managed Account Advisors LLC (MAA), provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions (SPS) Program. The firm offers model‑based and discretionary strategies constructed by internal Chief Investment Office (CIO) teams and third‑party style managers and implements trading, account administration and custody support for individuals, high‑net‑worth clients, pension and profit‑sharing plans, corporations and charitable organizations.

Portfolio implementation varies by Strategy: some are model‑based where MAA implements CIO or style manager models, while others authorize third‑party Discretionary Managers to execute trades directly; the CIO also uses strategic and tactical asset allocation and offers “tax aware” versions of related strategies for higher tax‑sensitivity investors. Cash allocations are typically swept through the Bank’s Cash Sweep Program or invested in money market alternatives, and clients can request reasonable investment restrictions (which MAA may accept or decline and may have limited effect where Funds are used).

Several features in the brochure distinguish Merrill from many peers: as part of the Bank of America group it has affiliates that operate in swaps and derivatives markets and it has disclosed planned arrangements to receive “Support Fees” and to offer optional Data Analytics to third‑party firms beginning January 1, 2027 (the brochure notes Merrill will not receive Support Fees for accounts enrolled in the SPS Program). The firm also discloses multiple SEC administrative orders and related enforcement matters (including a 2025 order with a $25 million civil penalty related to cash sweep disclosures), and the Program materials do not present the SPS service as a source of standalone financial planning.

Based on Merrill

Location

Laguna Beach CA

Advisors at this office

1

Advisors at this office

Kay S

Series 66

Laguna Beach, CA

Merrill

Kay Sullivan is a Wealth Management Advisor with Merrill Lynch Wealth Management, based in Carmel, California. Since joining Merrill Lynch in 2002 after serving as a director at a Fortune 50 company, she has contributed to a collaborative, four-person team that develops comprehensive wealth management strategies for clients. Kay focuses on delivering personalized financial planning and portfolio management services tailored to a wide range of client needs, including retirement income strategies, tax minimization, college education planning, business transition planning, and socially responsible investing. Kay holds a Bachelor of Science degree in Business Administration from the University of Illinois. She has earned several professional designations, including Certified Financial Planner (CFP®), Chartered Retirement Planning Counselor (CRPC), Chartered Advisor in Philanthropy (CAP®), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Her approach emphasizes working closely with clients and their professional advisors to ensure all aspects of clients’ financial lives are aligned with their goals. Outside of her professional work, Kay has been involved in community organizations on the Monterey Peninsula. She has served on the boards of the International Anti-Poaching Foundation, Chartwell School, Carmel Public Library Foundation, and Stillwater Yacht Club, and has participated in committees such as the Women’s Fund of the Community Foundation for Monterey County. Kay enjoys a variety of personal interests including boating, cooking, hiking, music, reading, scuba diving, skiing, traveling, and spending time with her family.

Wealth management Retirement income strategy Retirement withdrawal strategies Charitable giving & philanthropy Business exit / sale strategy Founder/Business Owner Approaching retirement Women Professionals Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
View complete list of advisors at this office
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")