Rockledge, FL 3rd St Office

Team
Updated today
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Merrill

Institution

Firm-wide stats for Merrill

Total advisors

25,560

Across 3,137 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Merrill, together with its affiliate Managed Account Advisors LLC (MAA), provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions (SPS) Program. The firm offers model‑based and discretionary strategies constructed by internal Chief Investment Office (CIO) teams and third‑party style managers and implements trading, account administration and custody support for individuals, high‑net‑worth clients, pension and profit‑sharing plans, corporations and charitable organizations.

Portfolio implementation varies by Strategy: some are model‑based where MAA implements CIO or style manager models, while others authorize third‑party Discretionary Managers to execute trades directly; the CIO also uses strategic and tactical asset allocation and offers “tax aware” versions of related strategies for higher tax‑sensitivity investors. Cash allocations are typically swept through the Bank’s Cash Sweep Program or invested in money market alternatives, and clients can request reasonable investment restrictions (which MAA may accept or decline and may have limited effect where Funds are used).

Several features in the brochure distinguish Merrill from many peers: as part of the Bank of America group it has affiliates that operate in swaps and derivatives markets and it has disclosed planned arrangements to receive “Support Fees” and to offer optional Data Analytics to third‑party firms beginning January 1, 2027 (the brochure notes Merrill will not receive Support Fees for accounts enrolled in the SPS Program). The firm also discloses multiple SEC administrative orders and related enforcement matters (including a 2025 order with a $25 million civil penalty related to cash sweep disclosures), and the Program materials do not present the SPS service as a source of standalone financial planning.

Based on Merrill

Expertise

Tax-loss harvesting Active portfolio management Wealth management

Based on Merrill

Location

6525 3rd St

Rockledge FL 32955

Advisors at this office

28

Advisors at this office

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Janece C

Series 63

Rockledge, FL

Merrill

Janece Callahan is a financial advisor at Merrill with 26 years of industry experience. She has been with Merrill since 1992 and holds a Series 63 designation. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutions.

Tax-loss harvesting Active portfolio management Wealth management

Michele R

Series 66

Rockledge, FL

Merrill

Michele Rizzuto is a Financial Advisor and Senior Portfolio Advisor at Merrill Lynch Wealth Management. She works with accomplished individuals and families to provide disciplined portfolio strategy and thoughtful planning geared toward long-term clarity, confidence, and legacy. Michele's approach as a Senior Portfolio Advisor includes managing discretionary custom investment strategies and selecting from a range of Merrill model and third-party investment portfolios. Michele's client focus areas include college education planning, family wealth management strategies, LGBT wealth planning, personal retirement planning, small business strategies, women and wealth, sports and entertainment, individual and corporate investment strategy, tax minimization, and retirement income. She holds the Personal Investment Advisor (PIA) designation and earned her high school diploma from Melbourne High School. Outside of her professional practice at Baker Rizzuto & Associates Wealth Management, Michele is involved with several organizations, including the International Woman's Flag Football Association, the American Cancer Society, Build Bright Foundation INC, and St Jude Children's Research Hospital. Her personal interests include basketball, biking, boating, football, hiking, pickleball, spending time with family, tennis, traveling, and yoga.

Wealth management Retirement income strategy General retirement planning Retirement withdrawal strategies College savings (529s, UTMA, etc.) Women Professionals Women's Finance LGBTQIA

Robert D

Series 63, Series 65

Rockledge, FL

Merrill

Robert Dow is a Wealth Management Advisor with Merrill Lynch Wealth Management. He has been providing financial and wealth management advice since 1996. Robert leads The Dow Wealth Management Group, which focuses on assisting successful business owners of closely-held companies with wealth management related to exit planning, legacy preservation, and family wealth maximization. Robert’s areas of expertise include college education planning, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management services, small business strategies, tax minimization, and retirement income. He holds multiple professional designations including Certified Exit Planning Advisor (CEPA), Certified Investment Management Analyst (CIMA), Certified Private Wealth Advisor (CPWA), and Personal Investment Advisor (PIA). He earned his Bachelor of Science degree in Marine Engineering Technology from Maine Maritime Academy. Outside of his professional responsibilities, Robert volunteers as a cabin leader at Camp Agawam, supporting underprivileged boys in Maine during the summer. He is also involved with Chaine des Rotisseurs and Team Rubicon. His personal interests include adventure sports, billiards, chess, golf, reading, scuba diving, spending time with his family, and traveling.

Wealth management Business exit / sale strategy Family Business Business succession planning General retirement planning Founder/Business Owner

Mitch H

Series 65, Series 66

Rockledge, FL

Merrill

Mitch Herold is a Senior Financial Advisor with Merrill Lynch Wealth Management in Rockledge, Florida. He began his career in financial services in 2011 and joined Merrill Lynch in 2019. Mitch focuses on serving entrepreneurs, athletes, business owners, and their families, assisting them in defining their financial goals and understanding how market reactions may impact their path toward those objectives. He takes a planning-first approach centered on each client's unique goals and priorities to develop customized retirement and wealth strategies. Mitch holds a Bachelor's degree in Business Management from the University of Central Florida. He is a Chartered Financial Consultant (ChFC) and a CERTIFIED FINANCIAL PLANNER (CFP) certificant. Additionally, he holds FINRA Series 7, 65, and 66 registrations. His expertise includes college education planning, divorce transition planning, family wealth management strategies, legacy planning, liquidity management, personal retirement planning, and small business strategies. Outside of his professional role, Mitch is actively involved in his community, including participation in organizations such as Action Church and youth baseball programs. He and his wife, Lindsey, reside in Oviedo, Florida with their two children. His personal interests include golf, hunting, fishing, baseball, football, music, and spending time with his family.

General retirement planning Retirement income strategy Wealth management Family Business College savings (529s, UTMA, etc.) Founder/Business Owner Professional Athlete Parents

Joseph P

Series 66

Rockledge, FL

Merrill

Joseph Pickrell is a Senior Financial Advisor at Merrill Lynch Wealth Management. He has over 20 years of experience in the financial services industry, focusing on areas such as college education planning, executive compensation, family wealth management strategies, legacy planning, liquidity management, managing new wealth, personal retirement planning, portfolio management services, tax minimization, and retirement income. Joseph holds a Bachelor of Science degree from Daniel Webster College in Aviation. He served in the New Hampshire Air National Guard for 12 years as an aircraft mechanic. He has earned professional designations including Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). Born and raised in Portland, Maine, Joseph has lived in Florida for 26 years. He has two children, twins named Kristen and Joseph. His personal interests include billiards, dancing, drawing/sketching, fishing, football, music, spending time with his family, swimming, volleyball, and watching movies. He also plays the drums and enjoys traveling, especially cruising.

General retirement planning Retirement income strategy Wealth management General estate planning guidance Parents
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Erin V

Series 66

Rockledge, FL

Merrill

Erin Van Haasteren is a Series 66 licensed financial advisor at Merrill with 10 years of experience at the firm and 6 years in the industry. She is based in Rockledge, FL. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Eusef M

Series 66

Rockledge, FL

Merrill

Eusef Malik is a financial advisor at Merrill with a Series 66 designation and two years of industry experience. He previously worked at Truist Bank and SouthState Bank. Malik serves as a board member for Space Coast Habitat for Humanity, a nonprofit focused on building affordable homes with volunteer participation. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management

Mathew M

Series 66

Rockledge, FL

Merrill

Mathew Mckelvey is a Wealth Management Advisor at Merrill Lynch Wealth Management, specializing in providing tailored financial advice to private business owners, affluent families, and individuals. He focuses on a goals-based approach to create customized strategies designed to perpetuate wealth, support philanthropic desires, and pursue legacy goals. Mathew begins every client relationship by exploring what is most important in their lives to gain a thorough understanding of their resources, lifestyle, family, goals, and business, standing alongside clients to align recommendations with their real-world objectives. Mathew earned his Bachelor's degree from Keiser University and holds the Chartered Financial Consultant (ChFC) designation as well as a Personal Investment Advisor (PIA) accreditation. He moved to Brevard County from New York in 1993 and currently resides in Viera, Florida, with his wife, Jessica, and their four children. He is involved in the community as a member of the Rockledge Rotary Club and serves on the board of directors for organizations including Family Promise of Brevard. Outside of his professional responsibilities, Mathew enjoys spending time with his family, traveling, barbecuing with friends, and following college football. He is also involved with local groups such as Family Promise of Brevard, Rockledge High School, Rotary, and Viera Little League.

Wealth management Business ownership considerations Business Financial Management General estate planning guidance Founder/Business Owner Parents Women Professionals Married/Couples/Partners

Ashton Y

Series 66

Rockledge, FL

Merrill

Ashton Young is a Financial Advisor with Merrill Lynch Wealth Management. In his role, he assists clients in developing strategies to pursue their short-, mid-, and long-term financial goals. Ashton provides guidance on a range of financial matters, including general investing, retirement planning, and saving for unforeseen events. Additionally, he connects clients to Bank of America specialists for services related to banking, credit, home financing, and small business solutions. Ashton holds a Bachelor's Degree from the University of North Florida. He is certified as a CERTIFIED FINANCIAL PLANNER (CFP), a CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), and a Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA). His approach involves understanding what matters to clients and their families to create personalized financial strategies. He works closely with clients to discuss their goals, concerns, and questions, providing ongoing advice and guidance as their needs evolve.

General retirement planning Wealth management
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Joyce G

Series 66

Rockledge, FL

Merrill

Joyce Goff is a financial advisor with Merrill in Rockledge, Florida, holding a Series 66 designation and 33 years of industry experience. She has been with Merrill since 1995. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, retirement plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management

Tyler L

Series 66

Rockledge, FL

Merrill

Tyler Lawrence serves as a Senior Financial Advisor at Merrill Lynch Wealth Management. He emphasizes a disciplined approach that begins by understanding each client’s financial situation, family, and priorities. Tyler’s practice focuses on delivering personalized service in areas including equity compensation services, family wealth management strategies, personal retirement planning, portfolio management, small business strategies, and retirement income planning. With a Bachelor's Degree from the University of Central Florida and the professional designation of Personal Investment Advisor (PIA), Tyler applies his expertise to help clients take control of their financial future. He utilizes tools like the Merrill Personal Wealth Analysis® to assist clients in forecasting income and expenses under varying market conditions and economic factors. His team provides support in tax mitigation strategies, private placements, equity compensation plan diversification, 401(k) and IRA optimization, and cash flow management. Tyler has spent his entire life on Florida’s Space Coast, where he and his family live close to the ocean. Outside of work, he enjoys golfing, music, surfing, traveling, and spending time with his family. He values being part of the local community and serving those who also call the Space Coast home.

Retirement income strategy Equity compensation tax strategy

Robert Y

Series 66

Rockledge, FL

Merrill

Robert Yahney is a Wealth Management Advisor with Merrill Lynch Wealth Management. In his role, he works closely with individuals, families, executives, and small to mid-sized businesses to connect various aspects of their financial lives. Robert assists clients in understanding their financial situation, risk tolerance, time horizon, and liquidity needs to help them prioritize and pursue their short- and long-term goals. With 23 years in the financial services industry, Robert joined Merrill Lynch Wealth Management in 1998. He applies his experience by combining personalized service with investment insights from Merrill and banking access through Bank of America. Robert holds a Bachelor of Arts degree from the University of Florida and an MBA in Finance from Barry University. His professional designations include Certified Financial Planner (CFP), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA).

Wealth management Retirement income strategy Income planning Executive Founder/Business Owner
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Craig H

Series 63, Series 65, Series 66

Rockledge, FL

Merrill

Craig Hoelzer is a financial advisor at Merrill with Series 63, 65, and 66 licenses and 43 years of industry experience. He has worked at Merrill since 2010 and Bank of America, N.A. since 2011. Outside of his advisory role, he serves as a trustee for a family trust. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for a range of clients including individuals, high-net-worth clients, and institutional entities.

Tax-loss harvesting Active portfolio management Wealth management
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Charlie R

Series 66

Rockledge, FL

Merrill

Charlie Rossetter III is a financial advisor with Merrill, holding a Series 66 designation and over 31 years of industry experience. He has been with Merrill since 1994 and has worked at Bank of America, N.A. since 2011. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management

Randall C

Series 63, Series 65

Rockledge, FL

Merrill

Randall Coleman is a Wealth Management Advisor based in the Rockledge, Florida Merrill Lynch Wealth Management office. Since joining Merrill Lynch Wealth Management in 1994, he has worked with clients and their professional advisors to develop comprehensive wealth management strategies tailored to individual and family financial objectives. His client focus areas include family wealth management strategies, legacy planning, personal retirement planning, philanthropic planning, portfolio management, tax minimization, and retirement income. Randall earned a Bachelor of Science degree in Accounting from the University of Central Florida and maintains his CPA certification in Florida. Although he does not provide tax advice in his role at Merrill Lynch, his accounting background supports his ability to assist clients and their advisors with complex taxation, wealth transfer, and estate planning matters. He holds the CERTIFIED FINANCIAL PLANNER® (CFP) designation and the Personal Investment Advisor (PIA) credential. Randall participates actively in his community, serving on multiple boards such as the Brevard County Civilian-Military Relations Council, Eastern Florida State College Foundation, Friends of the Children’s Advocacy Center of Brevard, United Way of Brevard County, YMCA of Titusville Family Center, and the Jess Parrish Medical Foundation, where he currently serves as Chair Elect. He is a past president of the Titusville Sunrise Rotary and the Brevard County Estate Planning Council, among other organizations. Randall lives in Titusville, Florida, with his wife Mary and their children, and engages in activities including boating, gardening, photography, reading, traveling, volunteer event photography, guest speaking on leadership topics, and teaching Sunday School.

Wealth management General estate planning guidance Charitable giving & philanthropy Retirement income strategy General retirement planning
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