Midwest Financial Associates, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$114,207,596
Clients
286
Advisors
2
of 4 employees
About
Midwest Financial Associates manages roughly $123.9 million for about 286 clients and provides discretionary portfolio management alongside financial planning to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and businesses. The firm bills asset‑based advisory fees that generally cover both portfolio management and the supplemental planning services.
The firm emphasizes customized portfolios rather than pre‑developed model portfolios, using a mix of mutual funds, individual equities, fixed income, annuities and certain structured products while applying fundamental, cyclical and economic analysis to inform allocations. Portfolio decisions are typically made on a discretionary basis and are integrated with financial planning work intended to align asset allocation with clients’ risk tolerances, retirement timing and cash‑flow needs.
A number of features the brochure highlights are uncommon among peers: the firm maintains affiliations with insurance businesses and a pension plan administrator, and some representatives are licensed insurance agents who may receive commissions, a relationship the firm discloses as a potential conflict of interest. The disclosure also documents a prior regulatory matter that was resolved with FINRA and a state consent order (including fines and fee refunds), and the firm operates with a small advisory staff overseeing a relatively large client base, which the brochure identifies as noteworthy.
Client services
Expertise
Fee options
$0 - $3,000,000: 0.90% $3,000,001 - $10,000,000: 0.75% $10,000,001+: 0.65%
Account minimum: $50,000 (minimum may be waived at Firm's discretion)
Main office
4615 E State Street, Suite 102
Rockford IL 61108
Advisors at this office
2
Most active in
Arizona · Florida · Illinois · Tennessee · Texas · Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Advisors at this firm
Timothy K
ChFC®, Series 63, Series 65
Rockford, IL
Midwest Financial Associates, Inc.
Timothy Knauf is a ChFC®-designated financial advisor with Midwest Financial Associates, Inc., bringing 36 years of industry experience. He has held positions at AO Risk Consultants, LLC, Arthur J. Gallagher & Co., and Williams-Manny, Inc. Outside of his advisory role, he is a shareholder in The Pension Specialists, Ltd., which provides 401(k) plan administration services. Midwest Financial Associates manages approximately $124 million for around 286 clients, offering discretionary portfolio management and financial planning to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs customized portfolios using a mix of mutual funds, equities, fixed income, annuities, and structured products, making portfolio decisions on a discretionary basis aligned with clients’ risk tolerances and financial goals.
Benjamin M
Series 63
Rockford, IL
Midwest Financial Associates, Inc.
Benjamin Murray is a financial advisor at Midwest Financial Associates, Inc. with 47 years of industry experience. He holds the Series 63 designation and previously worked at Sagepoint Financial, Inc. for 12 years. Murray also owns an insurance agency that sells life insurance to individuals. Midwest Financial Associates manages approximately $123.9 million for about 286 clients, offering discretionary portfolio management and financial planning services to individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm uses customized portfolios and a mix of investment products, making portfolio decisions on a discretionary basis integrated with financial planning.
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