Midwest Heritage Financial Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Midwest Heritage Financial Advisors is a registered investment adviser operating as a separately identifiable department of Midwest Heritage Bank, FSB, that provides investment advice and financial planning to individuals, trusts, estates, charitable organizations, and businesses. The firm manages roughly $398.7 million in discretionary client assets across its team and offers investment management, retirement and tax planning, estate planning, and advice on insurance and other financial matters.
The firm describes itself as a “total portfolio” manager using an active, diversified approach called Strategy Diversification, tailoring allocations to client objectives and employing fundamental, technical, and cyclical analysis across mutual funds, ETFs, options, and structured notes. Accounts are typically managed on a discretionary basis, custody is directed to Charles Schwab & Co., and clients may also engage the firm for hourly or flat-fee planning in addition to percentage-of-AUM management.
Midwest Heritage is notable for its bank ownership and an affiliated insurance agency (Midwest Heritage Services, L.L.C.), and for participating in Osaic Wealth, Inc.’s hybrid RIA program under which certain employees also act as registered representatives and licensed insurance agents. The brochure discloses the resulting commission arrangements and potential production incentives from Osaic, and describes supervisory controls — including a chief compliance officer and firm policies — as mitigation, while stating advisors are not permitted to earn commissions on products held in advisory accounts.
Client services
Expertise
Fee options
Flat fee program available for certain clients that buy/sell only equities.
$0 - $249,999: 1.20% $250,000 - $749,999: 1.10% $750,000 - $999,999: 1.00% $1,000,000 - $1,999,999: 0.90% $2,000,000 - $2,999,999: 0.80% $3,000,000 - $3,999,999: 0.70% $4,000,000 - $4,999,999: 0.60% $5,000,000+: 0.50%
Certain employees offer securities brokerage services and insurance products on a commission basis separately from advisory services.
Financial planning services hourly fees generally range from $100 to $300 per hour, negotiable.
Main office
3580 Ep True Parkway
West Des Moines IA 50265
Advisors at this office
4
Most active in
Arizona · Florida · Illinois · Iowa · Kansas · Missouri · Nebraska · South Dakota · Texas
Also doing business as
Midwest Heritage Bank, Fsb · Midwest Heritage Financial Advisors
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Is not active or affiliated with:
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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