Midwest Professional Planners, Ltd.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$625,973,899
Clients
710
Advisors
17
across 4 offices
About
Midwest Professional Planners (MPPL Financial) is an SEC‑registered advisory firm that serves individuals (including high‑net‑worth clients), businesses, retirement plans, charities, and other legal entities; the firm reports roughly $649 million in assets under management across about 710 client relationships and a team of 17 advisors. It provides comprehensive financial planning and consulting, discretionary portfolio management, ERISA/qualified plan services, retirement coaching modules (the “Retirement Enhancer”), and specialized services such as divorce planning, and refers clients to an affiliated insurance brokerage for insurance products.
The firm combines client‑specific financial planning with discretionary model strategies and custom portfolios, using quantitative methods, optimization tools, and a mix of individual securities and low‑cost ETFs; it implements strategies either directly or through sub‑advisers and model portfolios (including its Strategic Asset Strategy on the Betterment platform). MPPL provides ongoing plan updates, rebalancing and consolidated performance reporting, and offers participant education for retirement plans and other group workshops as part of its services.
MPPL’s disclosures show several features that are uncommon among similar team firms: some advisory personnel are registered representatives of APW Capital and may effect commissionable transactions (including annuities), the firm operates an affiliated insurance agency, and it maintains a sub‑advisory/wrap relationship with Betterment and an ownership interest in DAF Gives Charitable (a donor‑advised fund) that it may offer to clients. The brochure also discloses paid marketing arrangements (including a SmartVestor profile and vendor‑sponsored events), notes that it may advertise performance and use testimonials, and highlights distinctive offerings such as retirement coaching in partnership with Metamorphosis CCT and dedicated divorce planning services.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Financial planning flat fees ranging from $2,500 to $25,000 depending on scope; Divorce planning initial retainer $2,500
$0+: Negotiable up to a maximum of 2.5% annually for direct asset management $0+: Up to 1.5% annually for sub-adviser services via Betterment platform
Commissions earned on insurance products through affiliated broker-dealer APW Capital, Inc.; clients may pay commissions for annuity sales
Hourly planning fees from $50/hour to $600/hour depending on professional; Divorce planning consultation fees from $75 to $250 per hour depending on activity
Account minimum: $100,000 Fee-only: Financial planning fees ranging from $2,500 to $25,000 depending on scope and complexity; Hourly fees from $50/hour up to $600/hour; Fixed fees for divorce planning and retirement coaching modules $99 to $1,500
Main office
See office2610 Stewart Avenue, Suite 100
Wausau WI 54401
Advisors at this office
7
Offices (4)
Most active in
California · Florida · Illinois · Minnesota · Texas · Wisconsin
Also doing business as
Midwest Professional Planners, Ltd. · Mppl Financial · Mppl Financial (Dba Only)
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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