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Minerva Planning Group

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Client assets under management

$236,858,996

Clients

122

57% high-net-worth

Advisors

3

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

41

Typical

Average account size

$1,941,467

About

Minerva Planning Group is an SEC‑registered advisory firm that provides discretionary investment management and financial planning to individuals, high‑net‑worth clients, trusts, estates and other investment advisors. With three advisors managing roughly $237 million across about 122 client relationships, the firm offers ongoing portfolio supervision and project‑based or hourly planning engagements.

The firm follows a customized, predominantly long‑term investment approach, constructing diversified portfolios mainly from mutual funds and ETFs and applying fundamental analysis to asset selection. Minerva frequently utilizes Dimensional Fund Advisors vehicles, may hold individual securities or legacy positions for tax or fit reasons, and will select mutual fund share classes dictated by custodial or fund constraints even when those share classes carry higher internal expense ratios.

Distinctive aspects include a compact advisory team with professional planning credentials across staff and a documented succession agreement with another advisory firm to support continuity. The firm also maintains an institutional custody relationship that provides operational support (and creates potential conflicts of interest) and generally expects a $1 million relationship size, subject to waiver.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing General retirement planning Income planning Wealth management

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Fee options

Percentage

$0 - $500,000: 1.00% $500,000 - $1,000,000: 0.80% $1,000,000 - $3,000,000: 0.65% $3,000,000+: 0.40%

Project-based

Up to $300 per hour, negotiable based on service complexity

Other

Account minimum: $1,000,000

Main office location

Minerva Planning Group

315 W. Ponce De Leon Avenue, Suite 880

Decatur GA 30030, United States

Number of offices

3

Most active in

Georgia · Louisiana · New Hampshire · North Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Micah P

CFP®, CFA®, Series 65

Decatur, GA

Minerva Planning Group

Micah Porter is a CFP®, CFA®, and Series 65 credentialed financial advisor at Minerva Planning Group in Decatur, GA, with 19 years of industry experience. He has been with Minerva Planning Group since 2003. Minerva Planning Group provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, and other advisors, with a focus on long-term, fundamental investment approaches using low-cost, diversified mutual funds and ETFs. The firm manages approximately $237 million across three advisors and typically serves clients with a minimum relationship size of $1 million.

Passive / index investing General retirement planning Income planning Wealth management
user avatar

James B

CFP®, Series 63, Series 65

Durham, NC

Minerva Planning Group

James Brown is a CFP®-certified financial advisor with 15 years of industry experience. He is currently with Minerva Planning Group, where he has worked since 2024, following a 13-year tenure at Vaughan-Brown Wealth Management. Based in Durham, NC, he holds Series 63 and Series 65 licenses. Minerva Planning Group provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, and other advisors. The firm employs a primarily long-term, fundamental investment approach using low-cost, diversified mutual funds and ETFs, managing approximately $237 million across a three-advisor team.

Passive / index investing General retirement planning Income planning Wealth management
user avatar

Amy M

CFP®, Series 65

Decatur, GA

Minerva Planning Group

Amy Mawson is a CFP® and Series 65-licensed financial advisor with Minerva Planning Group in Decatur, GA. She has six years of industry experience, including nine years with Minerva Planning Group and three years as a homemaker prior to that. Minerva Planning Group provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, estates, and other advisors. The firm follows a primarily long-term, fundamental investment approach using low-cost, diversified mutual funds and ETFs, managing approximately $237 million with a focus on larger client relationships.

Passive / index investing General retirement planning Income planning Wealth management
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