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Mobile Bay Wealth Management, LLC

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Client assets under management

$68,962,376

Clients

310

0% high-net-worth

Advisors

2

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

More info

Clients per advisor

155

Very High

Average account size

$222,459

About

Mobile Bay Wealth Management, LLC provides investment advisory and financial planning services primarily to individual clients, with managed accounts offered on both a discretionary and non‑discretionary basis. The firm charges percentage‑of‑AUM fees billed quarterly in advance and may engage unaffiliated third‑party sub‑advisors as part of its asset management programs.

MBWM tailors advice to each client’s objectives and risk tolerance, employing asset allocation, dollar‑cost averaging, technical analysis, and both long‑ and short‑term strategies, and it advises clients to consult tax professionals about potential tax consequences. The firm recommends Charles Schwab as custodian, supervises any recommended sub‑advisors, and reported $69,529,634 in discretionary assets under management as of December 31, 2025.

Noteworthy disclosures in the brochure include that the firm’s owners also operate an insurance sales business (Mobile Bay Financial Solutions, LLC) that may receive commissions for insurance products and that up to 5% of their time is spent on those activities, a conflict the firm describes and says it mitigates. MBWM also documents operational risks related to service providers’ use of artificial intelligence and machine learning, and it is a relatively new RIA (founded in 2023) managing a multi‑million‑dollar asset base with two advisors and roughly 310 client relationships.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Annuities

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Fee options

Fixed

Fixed fees for longer-term consulting projects range from $2,500 to $5,000 per project.

Percentage

$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.20% $1,000,001 - $5,000,000: 1.00% $5,000,001+: 0.85%

Project-based

Hourly financial planning fees range from $150 to $250 per hour, depending on negotiation.

Other

Fee-only: Financial planning fees charged as fixed fees ranging from $2,500 to $5,000 per project or hourly fees ranging from $150 to $250 per hour.

Main office location

Mobile Bay Wealth Management, LLC

22 Mobile Street N., Suite A

Mobile AL 36607, United States

Number of offices

1

Most active in

More info

Alabama · Texas

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Website (251) 666-5000

Advisors at this firm

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Virginia O

Series 65

Mobile, AL

Mobile Bay Wealth Management, LLC

Virginia O'Brien is a financial advisor at Mobile Bay Wealth Management, LLC with 11 years of industry experience. She holds a Series 65 designation and has worked at several firms, including AE Wealth Management, LLC and Global Financial Private Capital, LLC. Outside of her advisory role, she is a partner in Mobile Bay Financial Solutions, LLC, an insurance agency. Mobile Bay Wealth Management, LLC provides investment advisory and financial planning services primarily to individual clients, offering managed accounts on both a discretionary and non-discretionary basis. The firm customizes advice based on client objectives and risk tolerance, utilizing various investment strategies and overseeing third-party sub-advisors.

Annuities
user avatar

Lacy M

Series 65

Mobile, AL

Mobile Bay Wealth Management, LLC

Lacy Mulroy is a financial advisor at Mobile Bay Wealth Management, LLC with seven years of industry experience. She holds a Series 65 designation and previously worked at United Capital Financial Advisors, LLC and Richland Advisory. Mobile Bay Wealth Management provides investment advisory and financial planning services primarily to individual clients, managing discretionary and non-discretionary accounts. The firm employs tailored strategies including asset allocation, dollar-cost averaging, and technical analysis, and oversees a multi-million-dollar asset base with approximately 310 client relationships.

Annuities
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