Cincinnati, OH Glendale Milford Road Office

Money Concepts Advisory Service provides investment advisory, financial planning, and consulting services to a broad client mix that includes individual investors (including high-net-worth clients), pension and profit-sharing plans, trusts, estates, and corporations. The firm operates as an enterprise-scale adviser managing roughly $4.07 billion in client assets through a network of several hundred advisors and multiple portfolio programs.

The firm uses model-driven and asset-allocation approaches (including modern portfolio theory), offering both discretionary and non-discretionary programs that range from proprietary model portfolios to sub-advised strategies; clients begin with an intake profile and are placed in programs that may be rebalanced or overseen on an ongoing basis. MCAS also makes regular use of third-party managers and service providers for trading, model management, and reporting, and discloses reliance on platforms such as Envestnet for back-office and model support.

Noteworthy for an enterprise adviser, MCAS operates alongside Money Concepts Capital Corp. as a registered broker-dealer and insurance general agency, and many of its investment adviser representatives are also registered representatives and licensed insurance agents, with commissions and insurance sales comprising a substantial portion of firm revenues. The dual adviser/broker-dealer structure means the firm receives economic benefits from clearing and custody relationships (including revenue sharing and distribution payments) and offers specialized services such as variable annuity management and an annuity-linking program, which distinguish it from peers that operate solely as fee-only advisory firms.