Money Matters
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Money Matters principally serves high‑net‑worth individuals and related professionals — including executives, small business owners, and real estate investors — offering integrated financial planning, investment management, and tax preparation and small‑business services. The firm provides portfolio management for individual accounts and prepares income tax returns for the majority of its investment clients, reflecting a close integration of tax and investment advice.
Its investment approach emphasizes diversified, model‑based asset allocation intended to optimize total return with lower volatility, and it supplements analysis with Morningstar data and a proprietary Quartile.Pro performance‑ranking method. The firm operates on a non‑discretionary basis: advisors present recommendations with supporting analysis and implement changes only after client approval, with regular monitoring and quarterly reporting.
Noteworthy features relative to peers include maintaining six offices despite a two‑advisor team and roughly $24.6 million in AUM, and formally offering accounting/tax services for most clients (the firm prepares returns for about 92% of its investment clients), which is uncommon among supported firms. The brochure also discloses third‑party recognitions and describes a family‑owned succession completed recently, while retaining a fee‑only model and a policy of not accepting proxy‑voting or discretionary trading authority.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Fixed project fees may be charged for certain services
$0 - $499,999: 1.20% $500,000 - $999,999: 0.80% $1,000,000 - $1,499,999: 0.70% $1,500,000 - $1,999,999: 0.50% $2,000,000 - $2,499,999: 0.40% $2,500,000+: negotiable
Standard hourly rate of $200 per hour for non-investment management services
Account minimum: $500,000 Minimum fee: Minimum fees are sometimes charged if investments fall below $500,000 Fee-only: Fee-Only compensation model; fees based on percentage of AUM and hourly or project fees for other services
Main office
12800 Whitewater Drive, Suite 100
Minnetonka MN 55343-9347
Advisors at this office
2
Most active in
Minnesota
Also doing business as
Money Matters · Money Matters, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Rodney R
CFP®, Series 66
Minnetonka, MN
Money Matters
Rodney Roath is a CFP® and holds the Series 66 designation, with 12 years of experience in the financial services industry. He has been with Money Matters, Inc. since 1998. Money Matters serves high- and middle-net-worth individuals, professionals, executives, small business owners, and their trusts, providing investment management, comprehensive financial planning, and tax services. The firm emphasizes integrated investment and tax planning with a non-discretionary investment approach and operates a substantial in-house tax practice alongside its advisory services.
Brendan R
CFP®
Minnetonka, MN
Money Matters
Brendan Roath is a CFP® professional with seven years of industry experience. He has worked at Money Matters, Inc. since 2018 and previously at CTB Financial Services from 2015 to 2018. He is based in Minnetonka, MN. Money Matters serves high- and middle-net-worth individuals, professionals, executives, small business owners, and their trusts, providing investment management, financial planning, tax planning, and tax return preparation. The firm combines integrated investment and tax planning with a non-discretionary investment approach, supported by a substantial in-house tax practice and multiple office locations.
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