San Francisco, CA California Street Office

Team
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Morgan Stanley

Institution

Firm-wide stats for Morgan Stanley

Total advisors

23,239

Across 1,021 offices

Clients per advisor

114 High

Avg AUM per client

$670,481 High

HNW client ratio

2% Very Low

About

Morgan Stanley Wealth Management (MSWM) is an SEC-registered investment adviser and broker-dealer that delivers a wide array of advisory programs to individuals and institutional clients, including tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. In the financial planning brochure MSWM reports managing approximately $2.74 trillion in client assets and offers plans both directly to individuals and under Corporate Financial Planning agreements with employers.

MSWM’s financial planning process is centered on a structured discovery conversation and firm‑approved planning tools; the brochure notes plans may use the Global Investment Committee’s Secular Return Estimates and Monte Carlo simulations to model outcomes, and the service does not provide individual security recommendations as part of the standalone planning program. The brochure also emphasizes that clients are responsible for implementing and updating plans, and that MSWM generally acts in an advisory capacity for planning but will not be an ERISA fiduciary for retirement accounts unless separately engaged in writing.

Alongside the common large‑firm features described in the brochure (wrap programs, affiliated broker‑dealer, broad retail and institutional offerings), MSWM’s broader ADV disclosures point to several less common activities for firms of this type, including relationships with investment companies and private funds, an affiliated commodity pool operator (Ceres Managed Futures LLC), and principal trading and structured‑product activities through its parent. The brochure also discloses multiple regulatory settlement matters and indicates that certain other advisory arrangements described in the firm’s broader ADV filings may include performance‑based fees and additional financial product sales.

Based on Morgan Stanley

Expertise

General estate planning guidance

Based on Morgan Stanley

Location

555 California Street, 35th Floor

San Francisco CA 94104

Advisors at this office

347

Advisors at this office

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Matthew S

Series 63, Series 66

San Francisco, CA

Morgan Stanley

Matthew Swaffin Smith is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 66 designations and bringing 20 years of industry experience. He has been with Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC since 2016. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a range of advisory programs, including tailored financial planning supported by firm-approved planning tools and analysis techniques. The firm manages approximately $2.74 trillion in client assets and offers services both directly and under Corporate Financial Planning agreements.

General estate planning guidance
user avatar

Joshua M

Series 66

San Francisco, CA

Morgan Stanley

Joshua Mcferron is a financial advisor at Morgan Stanley with 20 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley and its affiliates since 2005, including roles at Morgan Stanley Smith Barney and Morgan Stanley Private Bank, National Association. Based in San Francisco, CA, he has been with Morgan Stanley for over two decades. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs emphasizing tailored financial planning and manages approximately $2.74 trillion in client assets.

General estate planning guidance
user avatar

Shani H

Series 66

San Francisco, CA

Morgan Stanley

Shani Hatcher is a financial advisor at Morgan Stanley with 24 years of industry experience. She holds a Series 66 designation and has worked at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC since 2021. Prior to that, she was with Wells Fargo Clearing and Wells Fargo Investments. In addition to her advisory role, she owns a retail and online business called Shani's Living Creations. Morgan Stanley Wealth Management serves both individual and institutional clients with a wide range of advisory programs and tailored financial planning, managing approximately $2.74 trillion in client assets. The firm uses structured planning tools and investment modeling to support its advisory services.

General estate planning guidance
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Walter L

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Walter Lim is a financial advisor with Morgan Stanley in San Francisco, CA, holding Series 63 and Series 65 registrations and bringing 38 years of industry experience. He has worked at Morgan Stanley Smith Barney LLC since 2009 and Morgan Stanley Private Bank, N.A. since 2015. Outside of his advisory role, he owns a rental property in Kapolei, Hawaii. Morgan Stanley Wealth Management serves individual and institutional clients with a broad range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools such as the Global Investment Committee’s Secular Return Estimates and Monte Carlo simulations.

General estate planning guidance
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Jeffrey T

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Jeffrey Traum is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 65 licenses and bringing 42 years of industry experience. He has been with Morgan Stanley and its related entities since 1997, including over a decade at Morgan Stanley Private Bank. Traum serves as a board member of the Palo Alto Police Foundation and is on the advisory board for the Stanford Medicine Community Council. Morgan Stanley Wealth Management provides advisory programs and financial planning services to individual and institutional clients, managing approximately $2.74 trillion in client assets through a structured planning process that incorporates firm-approved tools and modeling techniques.

General estate planning guidance
user avatar

William B

Series 63, Series 65

San Francisco, CA

Morgan Stanley

William Breck is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He has worked at Morgan Stanley Private Bank since 2015 and at Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and tailored financial planning, managing approximately $2.74 trillion in client assets.

General estate planning guidance
user avatar

Melissa T

Series 63, Series 66

San Francisco, CA

Morgan Stanley

Melissa Talingdan is a financial advisor at Morgan Stanley in San Francisco, with 18 years of industry experience. She holds Series 63 and Series 66 registrations and previously worked at LPL Financial from 2015 to 2023. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a broad range of advisory programs to individuals and institutional clients, including tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools such as Secular Return Estimates and Monte Carlo simulations in its financial planning process.

General estate planning guidance
user avatar

Andrew W

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Andrew Winchester is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 65 credentials and over 24 years of industry experience. His career includes roles at JPMorgan Securities LLC, JPMorgan Chase Bank, N.A., and Wells Fargo Clearing. Outside of his advisory work, he serves as a board member at the Wolf Museum of Exploration and Innovation in Santa Barbara, contributing to fundraising and capital campaigns. Morgan Stanley Wealth Management provides a range of advisory programs to individual and institutional clients, offering tailored financial planning supported by firm-approved tools and research, with a focus on advisory services rather than individual security recommendations.

General estate planning guidance
user avatar

William B

Series 66

San Francisco, CA

Morgan Stanley

William Benner is a financial advisor with Morgan Stanley in San Francisco, holding a Series 66 designation and bringing 12 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2013, including Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning supported by structured discovery and firm-approved tools, managing approximately $2.74 trillion in client assets.

General estate planning guidance
user avatar

Robert S

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Robert Sutton is a financial advisor at Morgan Stanley with 32 years of industry experience. He holds Series 63 and Series 65 credentials and has worked with Morgan Stanley and its Private Bank since 2014 and 2015, respectively. He is based in San Francisco, CA. Morgan Stanley Wealth Management offers a wide range of advisory programs to individuals and institutional clients, focusing on tailored financial planning supported by structured discovery and firm-approved tools. The firm manages approximately $2.74 trillion in client assets and provides planning services both directly and through employer agreements.

General estate planning guidance
user avatar

Jennifer S

Series 63, Series 66

San Francisco, CA

Morgan Stanley

Jennifer Sun is a financial advisor at Morgan Stanley with 20 years of industry experience. She holds Series 63 and Series 66 designations and has previously worked at firms including J.P. Morgan Private Wealth Advisors, Wealthfront Advisers, and First Republic Bank. Sun is based in San Francisco, CA. Morgan Stanley Wealth Management serves both individual and institutional clients, offering tailored financial planning and a wide range of advisory programs. The firm uses structured planning processes and firm-approved tools to model financial outcomes but generally acts in an advisory capacity without providing individual security recommendations as part of standalone planning.

General estate planning guidance
user avatar

Sui Wa L

Series 66

San Francisco, CA

Morgan Stanley

Sui Wa Lam is a financial advisor at Morgan Stanley in San Francisco, CA, holding a Series 66 designation with three years of industry experience. Prior to joining Morgan Stanley in 2023, Lam worked at Industrial and Commercial Bank of China (USA) NA from 2021 to 2022 and has academic experience at Fudan University and the University of California Davis. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs that include tailored financial planning supported by firm-approved tools and analysis from the Global Investment Committee.

General estate planning guidance
user avatar

Karsten C

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Karsten Chin is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 65 licenses and bringing 43 years of industry experience. His career includes roles at Morgan Stanley Private Bank since 2015, Morgan Stanley Smith Barney since 2009, and Citigroup Global Markets from 1993 to 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a variety of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by firm-approved tools and analyses.

General estate planning guidance
user avatar

Kwadwo A

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Kwadwo Adutwum is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 65 credentials and 18 years of industry experience. His career includes roles at Bank of the West, BancWest Investment Services, CITIGROUP, Prudential Insurance Company of America, USAA Financial Planning Services, J.P. Morgan Securities, and MSI Financial Services. Morgan Stanley Wealth Management provides a wide range of advisory programs to individuals and institutions, offering tailored financial planning supported by firm-approved tools and a structured discovery process. The firm manages approximately $2.74 trillion in client assets and delivers services including estate planning strategies and corporate financial planning agreements.

General estate planning guidance
user avatar

Bennett C

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Bennett Cale is a financial advisor with Morgan Stanley, holding Series 63 and Series 65 licenses and 26 years of industry experience. He has worked with Morgan Stanley Private Bank and Morgan Stanley Smith Barney since 2019, and previously led Cale Financial Management for over a decade. Outside of advising, he is a managing member of Secrets South LLC and owns a rental property business in Kula, Hawaii. Morgan Stanley Wealth Management provides a range of advisory programs and financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets. The firm’s approach includes structured discovery processes and firm-approved planning tools, supporting tailored financial planning without individual security recommendations as part of standalone plans.

General estate planning guidance
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