Mulholland & Kuperstock Asset Management, LLC

Mulholland & Kuperstock Asset Management, LLC provides discretionary asset management and related advisory services to individuals (including high‑net‑worth clients), trusts, ERISA plan sponsors, and business entities. The firm also offers plan‑sponsor education and non‑fiduciary assistance in selecting and supervising retirement‑plan service providers in addition to ongoing portfolio management.

The firm builds individualized portfolios and continuously monitors and rebalances accounts, drawing on a mix of analytical methods — including fundamental, technical, quantitative and sector analysis — and using asset‑allocation approaches that can be strategic, dynamic, tactical or core‑satellite. Portfolios may include individual securities, mutual funds and ETFs, and the firm may employ more active techniques such as options, margin or short sales where appropriate; it may also allocate separately managed accounts to an affiliated ETF.

What is noteworthy is the firm’s affiliation with MKAM ETF LLC, which sponsors and sub‑advises the MKAM ETF — a relationship that creates potential conflicts the firm discloses and manages (for example, excluding the ETF’s value when computing separately managed account advisory fees and only allocating when deemed consistent with client interests). Despite a relatively small adviser team and mid‑level assets under management, the firm combines ERISA plan services, an affiliated ETF structure, and credentialed investment and compliance leadership uncommon among similarly sized supported firms.