Munifi, LLC

Munifi, LLC provides automated, algorithm-driven (robo-advisory) portfolio management through an online interface to individuals, high-net-worth individuals, charitable organizations, and business entities. The firm’s investment recommendations are generally limited to mutual funds, ETFs, and fixed‑income securities, with a stated emphasis on municipal bonds.

The firm’s process uses algorithmic models and methods such as modern portfolio theory, quantitative and technical analysis, and may employ long‑term trading, laddered investing, and cash management; Munifi’s personnel oversee the algorithm but do not purport to monitor every account, so clients are asked to keep their profile information current. A substantial portion of reported assets are managed on a non‑discretionary basis, meaning clients retain final approval for trades while automated rebalancing and allocations are driven by the suitability questionnaire and model rules.

Munifi’s operating model is notable among independents for being primarily internet‑based and for directing clients to a specific custodian (Apex Clearing Corporation) rather than offering custodian choice. The firm also highlights municipal bond portfolio customization aligned with social‑purpose objectives, is relatively new and modest in scale (roughly $198k in AUM and a small client base), and is owned by a technology holding company, reflecting a technology-centric ownership structure.