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My Personal CFO, LLC

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About

My Personal CFO serves individuals (including high-net-worth clients), trusts, estates, charitable organizations, corporations, and pension and profit-sharing plans by providing financial planning and consulting, discretionary wealth management, and retirement plan advisory services. The firm offers both standalone planning engagements and ongoing portfolio management and accepts engagements on an hourly or asset-based fee basis.

The firm’s investment process combines fundamental and behavioral finance analysis with an asset-allocation framework derived from Modern Portfolio Theory, emphasizing diversified exposure primarily through mutual funds and ETFs. Portfolios are managed on a discretionary basis, may use standard exchange-traded options as a risk-management tool, can include alternative investments when suitable, and may rely on sub-advisors for specialized strategies.

Distinctive features include an affiliation with a Certified Public Accountant: a firm principal provides accounting services to advisory clients under separate agreements, a relationship the brochure discloses as a potential conflict of interest. The firm also serves as a Section 3(38) fiduciary for defined benefit plans, maintains custody arrangements subject to annual audit procedures, and operates with a small advisory team managing a multi-hundred-million-dollar asset base.

Client services

Financial planning Portfolio management

Expertise

Business succession planning Options & derivatives strategies

Occupation focus

Founder/Business Owner Executive

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Fee options

Project-based

$350 per hour for financial planning and consulting services

Other

Account minimum: $4,000 minimum annual fee Minimum fee: Minimum annual fee of $4,000, negotiable at Firm's discretion

Main office

1220 Main Street, Suite 400

Vancouver WA 98660

Advisors at this office

2

Most active in

California · Louisiana · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jamie C

Series 65

Vancouver, WA

My Personal CFO, LLC

Jamie Colonna is a financial advisor at My Personal CFO, LLC with one year of industry experience. He holds a Series 65 designation and has been with My Personal CFO since 2019, including a recent role starting in 2024. My Personal CFO, LLC serves individuals, trusts, estates, charitable organizations, corporations, and business entities, offering financial planning, discretionary wealth management, and retirement-plan advisory services. The firm employs an asset-allocation framework based on Modern Portfolio Theory and integrates fundamental and behavioral finance analysis, utilizing institutional-share mutual funds, ETFs, and occasionally alternative investments or sub-advisors.

Business succession planning Options & derivatives strategies Founder/Business Owner Executive
user avatar

Mark B

CFP®, Series 63

Vancouver, WA

My Personal CFO, LLC

Mark Bernazzani is a CFP® professional with 11 years of industry experience, currently serving as an advisor at My Personal CFO, LLC since 2018. Prior to this, he worked at Brighton Jones LLC from 2013 to 2018. He holds the Series 63 license and is based in Vancouver, WA. My Personal CFO serves individuals, trusts, estates, charitable organizations, corporations, and pension plans, offering financial planning, discretionary wealth management, and retirement-plan advisory services. The firm employs an asset-allocation strategy based on Modern Portfolio Theory and behavioral finance, utilizing institutional mutual funds, ETFs, and, when appropriate, options and alternative investments.

Business succession planning Options & derivatives strategies Founder/Business Owner Executive
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