MyFi Financial

MyFi Financial is a fee-only registered investment adviser that provides project-based financial planning and public educational seminars to individuals, including high-net-worth clients. The firm does not provide ongoing discretionary investment management, does not custody client assets, and implements planning recommendations by referring clients to third-party custodians or other professionals as needed.

The firm’s planning practice covers a broad set of topics — retirement and distribution strategies, tax and estate planning, business planning, cash-flow and debt management, college savings, insurance review, and employee benefits optimization — with recommendations informed by fundamental analysis and modern portfolio theory principles. Services are delivered on a limited-scope project basis or on an hourly engagement, with implementation responsibility generally remaining with the client or outside providers.

Compared with typical firms classified as investment managers, MyFi Financial is notable for offering public seminars and hourly/project planning arrangements rather than charging percentage-of-assets-under-management fees; the brochure also reports no assets under management and no discretionary trading authority. The firm’s sole principal holds CFP and CFA credentials and has prior experience in equity research and classroom teaching, which is reflected in an explicit emphasis on investor education and seminar offerings.