Naples Money Management LLC logo

Naples Money Management LLC

Updated today

Client assets under management

$162,724,050

Clients

178

35% high-net-worth

Advisors

2

of 6 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

89

High

Average account size

$914,180

About

Naples Money Management provides discretionary and non‑discretionary investment management, financial planning, wealth management, and annuity/variable life insurance management for individuals, high‑net‑worth clients, and charitable organizations. The firm offers several branded strategies — the Mapato portfolio series (Ultra, Classic, Lite, Growth) and the Van Winkle Portfolio — and may combine separately managed accounts, individual stocks, ETFs, mutual funds, REITs, options and third‑party managers to construct portfolios.

The firm follows a top‑down, sector‑oriented investment process that starts with macroeconomic analysis and then selects individual securities; its Mapato portfolios in particular incorporate options strategies such as selling covered calls and, in some cases, selling uncovered puts. Naples Money Management’s brochure also discloses the use of derivatives and the potential for borrowing or leverage in separately managed accounts, which introduces additional liquidity, counterparty and margin risks beyond typical long‑only equity strategies.

NMM became majority‑owned by MLA Capital Partners effective January 1, 2026 and uses centralized investment resources shared with affiliated entities, while maintaining a contractual relationship with an affiliated insurance adviser to support annuity and life‑insurance selections. The firm also makes available non‑investment personal services through an affiliated company and documents specific strategy minimums and thresholds (for example, Mapato Ultra for multi‑million dollar accounts and Van Winkle for younger investors), which may influence which clients are directed to each strategy; it reports approximately $164 million in client assets.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Annuities Options & derivatives strategies Passive / index investing Wealth management

Demographic focus

Young Professionals

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Fee options

Percentage

$5,000 - $49,999: 2.40% (Growth without Options), Not Available (Income with Options) $50,000 - $149,999: 2.30% (Income with Options), 1.90% (Growth without Options) $150,000 - $499,999: 2.15% (Income with Options), 1.80% (Growth without Options) $500,000 - $999,999: 2.00% (Income with Options), 1.65% (Growth without Options) $1,000,000 - $1,999,999: 1.90% (Income with Options), 1.50% (Growth without Options) $2,000,000 - $4,999,999: 1.55% (Income with Options), 1.15% (Growth without Options) $5,000,000 - $9,999,999: 1.40% (Income with Options), 0.95% (Growth without Options) $10,000,000+: 1.15% (Income with Options), 0.75% (Growth without Options) Under $50,000 - $149,999: 1.55% (Collaborative Management) $150,000 - $499,999: 1.25% (Collaborative Management) $500,000+: .75% (Collaborative Management) +: .50% (The Van Winkle Portfolios)

Other

Account minimum: $5,000 Minimum fee: $250 per year for accounts under $50,000

Main office location

Naples Money Management LLC

10001 Tamiami Trail North, Suite 101

Naples FL 34108, United States

Number of offices

1

Most active in

Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Marcus B

Series 65

Naples, FL

Naples Money Management LLC

Marcus Bickle is a financial advisor at Naples Money Management LLC in Naples, FL, holding a Series 65 designation with 10 years of industry experience. He has been with Naples Money Management since 2013. Naples Money Management serves individuals, high-net-worth clients, and charitable organizations with discretionary and non-discretionary portfolio management, financial planning, wealth management, and annuity management. The firm uses a combination of model portfolios and separately managed accounts, employing a top-down sector allocation followed by bottom-up security selection, and incorporates options strategies and leverage within its investment approach.

Annuities Options & derivatives strategies Passive / index investing Wealth management Young Professionals
user avatar

Dawn L

Series 63

Naples, FL

Naples Money Management LLC

Dawn Litchfield is a financial advisor at Naples Money Management LLC with 40 years of industry experience. She holds a Series 63 designation and has been with Naples Money Management since 2010. Her prior work includes long-term roles at Litchfield & Nelson Partners, Mutual Service Corporation, and Litchfield & Nelson, Inc. Naples Money Management advises individuals, high-net-worth clients, and charitable organizations, providing discretionary and non-discretionary portfolio management, financial planning, and wealth management services. The firm utilizes a top-down sector allocation combined with bottom-up security selection, employing equities, ETFs, options, and derivatives strategies within separately managed accounts.

Annuities Options & derivatives strategies Passive / index investing Wealth management Young Professionals
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