Nationwide Investment Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$16,701,000,000
Clients
251,200
Advisors
401
across 3 offices
About
Nationwide Investment Advisors, LLC provides investment advisory services principally to retirement plan sponsors and plan participants through programs such as ProAccount, My Investment Planner (MIP), Smart Alliance and the Advice Program. ProAccount is the firm's primary discretionary offering and NIA reported approximately $16.7 billion of ProAccount assets under discretionary management as of December 31, 2025.
The firm relies on independent financial experts (for example, Wilshire Advisors for ProAccount and MIP, and Creative Planning for Smart Alliance) to develop model portfolios and eligible investment lineups, with NIA implementing or presenting those recommendations under discretionary or non‑discretionary arrangements. For ERISA‑covered plans NIA acts in specified fiduciary capacities, and its participant delivery model includes features such as directed enrollment, QDIA use, and limits on participant trading for accounts enrolled in ProAccount.
Compared with many large enterprise advisers, NIA serves an unusually large number of clients per adviser — over 250,000 clients with roughly 398 advisers — reflecting a scale‑oriented, recordkeeper‑driven model and reliance on outsourced portfolio construction and automated enrollment. The firm’s client base is narrowly focused on plan participants and sponsors (it does not target high‑net‑worth, corporate/business, or charitable organization clients) and it primarily uses percentage‑of‑assets compensation rather than fixed‑fee financial planning engagements; its Nationwide affiliations and use of affiliated custodians are managed in part through the engagement of independent IFEs.
Client services
Expertise
Occupation focus
Fee options
$0+: Up to 1.00% annually (ProAccount for Nationwide Retirement Program participants) $0+: Up to 0.65% annually (ProAccount for Nationwide Governmental and Institutional Plans) $0+: Up to 0.02% annually (Smart Alliance for governmental plan sponsors) $0+: Up to 0.50% annually (Advice Program for plan sponsors)
Fee-only: ProAccount fee charged as percentage of assets under management, no commissions; MIP service has no separate fee; no mention of commission-based fees.
Main office
See officeOne Nationwide Plaza, 03 07 202
Columbus OH 43215
Advisors at this office
378
Offices (3)
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Advisors at this firm
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