Natural Investments
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,942,322,392
Clients
1,242
Advisors
23
across 20 offices
About
Natural Investments is a values‑focused advisory firm that provides financial planning and portfolio management primarily for individual clients — including high‑net‑worth households — as well as institutions and charitable entities. The firm manages roughly $2.05 billion through a team of 24 advisors and offers both discretionary asset management and project‑based or hourly financial planning.
The firm’s investment process centers on asset‑class diversification and a long‑term approach consistent with Modern Portfolio Theory, with portfolios built primarily from socially responsible mutual funds, ETFs, and separately managed accounts and supplemented by individual securities and community investment instruments. Client engagements begin with questionnaires and conversations to document financial goals, risk tolerance, and social or environmental restrictions, culminating in a signed Investment Policy Statement and quarterly model reviews led by an internal research function.
Natural Investments is structured and operated in ways that differ from many peers: ownership resides in a perpetual purpose trust and the firm is organized as a public‑benefit LLC governed by a Trust Stewardship Committee, and advisors may operate under separate DBAs while providing services through the firm. The brochure also discloses a few atypical practices for a multi‑team RIA — the firm publishes a free “Heart Rating” scoring SRI funds and explicitly uses client testimonials in advertising — and it offers access to multiple custody platforms and third‑party managers.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
$0 - $200,000: 1.35% $200,000 - $500,000: 1.25% $500,000 - $1,000,000: 1.10% $1,000,000 - $3,000,000: 0.95% $3,000,000 - $15,000,000: 0.85% $15,000,000 - $20,000,000: 0.65% $20,000,000+: 0.55%
Hourly investment consulting available; financial planning fees may be hourly
Retainer fees for ongoing financial planning services billed quarterly in arrears, negotiable
Account minimum: $50,000 Minimum fee: Minimum annual fee of $500 Fee-only: Financial planning fees are billed hourly, project-based, or on retainer, negotiable per client and advisor
Main office
See officeWindsor CA
Advisors at this office
3
Offices (20)
Windsor, CA
Windsor, CA
3 advisors
Louisville, KY Harvard Drive
1927 Harvard Drive, Louisville, KY 40205
2 advisors
Brooklyn, NY
Brooklyn, NY
1 advisor
Chicago, IL
5940 N Sheridan Avenue, Chicago, IL 60660
1 advisor
Corvalis, OR
Corvalis, OR
1 advisor
Most active in
Arizona · California · Colorado · Connecticut · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Vermont · Virginia · Washington · Wisconsin
Also doing business as
Chordata Capital · Just Money Advisors · Money With A Mission · Natural Investment Services, Inc · Natural Investment Services, Inc. · Natural Investment Services, LLC · Natural Investments · Natural Investments Pbllc · Natural Investments, LLC · Strategy Squad
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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