Nelson Financial Services
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Nelson Financial Services is a small, state-registered independent investment adviser that provides discretionary investment management to individual clients — including those described as high-net-worth — and retirement accounts. The firm reports managing approximately $5,786,000 across about 25 client accounts and offers retirement-plan and rollover guidance under ERISA fiduciary standards.
The firm’s investment approach emphasizes passive, long-term buy-and-hold asset allocation using mutual funds and exchange-traded funds, guided by Modern Portfolio Theory and a mix of fundamental and technical analysis; portfolios are reviewed at least monthly and rebalanced as needed. Services are delivered on a discretionary basis, clients may request reasonable investment restrictions, and the adviser states it does not engage in market timing or charge performance-based fees.
Noteworthy features relative to many peers include the firm’s modest scale and recent reactivation: originally formed in 2009, it was previously registered from 2012 to 2018, inactive from 2018 to 2023, and re-registered in September 2023 to resume advisory operations. The firm operates as a single-advisor practice with a principal who has an extended industry background and an advanced degree, and it discloses not participating in wrap programs while explicitly acknowledging its ERISA fiduciary role for retirement advice.
Client services
Expertise
Fee options
1.5% annually
Main office
Middleton WI
Advisors at this office
1
Most active in
Texas · Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
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Broker-dealer / trader
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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