New Assets Investment Advisors LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm serves individual and high‑net‑worth clients, managing about $52 million across roughly 90 accounts and providing discretionary portfolio management and financial planning. It also assists with held‑away defined contribution participant accounts through a third‑party platform, and offers advisory work related to insurance products and real‑estate‑focused investments upon client request.
The firm’s investment process centers on individualized multi‑asset allocations that divide portfolios into growth, income, and diversifying components, with periodic reviews and rebalancing to reflect market conditions and client risk tolerances. It uses third‑party tools to review and rebalance connected retirement plan accounts and supplements portfolio services with educational offerings and occasional speaking engagements.
Distinctive features include the availability of performance‑based fee arrangements for eligible clients, and a stated capability to perform formal due diligence on real‑estate alternatives such as REITs, 1031 exchanges, Delaware Statutory Trusts, and Opportunity Zone Funds on a project basis. The firm also delivers paid educational seminars/workshops and plans to advertise in Chinese, reflecting an emphasis on outreach and specialized alternative‑investment work uncommon among solo independent advisers.
Client services
Expertise
Fee options
Fixed fee for research and due diligence on real estate investments ranges from $1,000 to $10,000 (negotiable). Financial planning one-time initial fee of $600 (waivable). Educational services fees range from $500 to $10,000 (negotiable).
$0 - $100,000: 1.5% $100,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $5,000,000: 0.80% $5,000,001 - $10,000,000: 0.70% $10,000,001+: 0.50%
Typically $150 per hour; negotiable.
Performance fee of 10% of annual gross profits on accounts with at least $1,000,000 AUM or net worth over $2,000,000; negotiable; based on exceeding previous high water mark.
Account minimum: $30,000 Fee-only: Advisory fees based on assets under management; no commissions or additional compensation related to investments.
Main office
1525 McCarthy Blvd, Suite 1083
Milpitas CA 95035
Advisors at this office
1
Most active in
California · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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