N
New Southern Advisory Services
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$40,213,000
Clients
21
62% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
21
TypicalAverage account size
$1,914,905
About
New Southern Advisory Services provides fee-based investment advisory and portfolio management to individuals and a range of institutional clients, including banks, trusts, estates, charities and corporations. The firm manages roughly $40.2 million in assets across about 21 client relationships and delivers tailored advice without providing custodial or administrative services.
The firm generally implements custom, non-discretionary portfolio management using a strategic asset-allocation framework and may apply fundamental, technical, and cyclical analysis when selecting securities and mutual funds. New Southern regularly recommends rebalancing, may suggest individual stock or cash positions for hedging or tax purposes, and conducts quarterly account reviews with allocation and asset-quality reporting.
What distinguishes the firm within its peer group is the combination of primarily non-discretionary assets under management and the provision of portfolio management services to institutional clients, both of which are uncommon for independent advisors. The firm does not maintain custody of client assets except for authorized fee deduction, participates in an institutional brokerage program for custody and execution services, its principal maintains notable outside arts-related activities, and it addressed a 2019 state consent order related to books-and-records and net capital by paying a civil penalty and adopting revised compliance procedures.
Client services
Portfolio management
Expertise
Active portfolio management
Fee options
Ranges from 1.50% to 0.50% per annum depending on account size, complexity, and client relationship; negotiable
Account minimum: $500,000 Fee-only: Fee-based investment advisory services with no commissions or asset-based sales charges.
Main office location
New Southern Advisory Services
1922 Exeter Road, Suite 15
Germantown TN 38138-2949, United States
Number of offices
1
Most active in
New Southern Advisory Services has reported serving >5 clients in these states in the last 12 months.
Arkansas · Tennessee · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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