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NewSong Capital Management, Inc.

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Client assets under management

$100,405,993

Clients

142

28% high-net-worth

Advisors

2

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

More info

Clients per advisor

71

High

Average account size

$707,084

About

NewSong provides investment management and ongoing financial planning to individuals (including high-net-worth clients), trusts, pension plans, charitable organizations, and business entities, delivering portfolio management, retirement-plan consulting, and access to a digital financial-planning portal. Its advice covers a broad set of asset classes, including equities, mutual funds, ETFs, fixed income, limited cryptocurrency exposure (bitcoin and ethereum), and, where appropriate, options and other derivative instruments.

The firm generally manages client portfolios on a discretionary basis and customizes strategies to each client’s investment objectives, risk tolerance, and any stated restrictions, memorializing terms in written agreements and conducting periodic reviews. Risk management is integrated into the process, and NewSong’s playbook can include long- and short-term positions, trading, option-writing, and the use of margin or borrowing as appropriate for client accounts.

Compared with many peers, NewSong combines traditional AUM-based portfolio management with an ongoing, subscription-style financial planning arrangement rather than one-off advice, and it explicitly permits the use of borrowing/margin and derivatives in client accounts — practices that are less common among supported firms. The firm also emphasizes electronic custody and client access through its custodian’s platform and documents its discretion and reporting procedures in its advisory agreements.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Active portfolio management Options & derivatives strategies Private / alternative investments

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Fee options

Fixed

Annual flat fee for pension plans (minimum $1,500); Financial planning one-time fee $2,500

Percentage

$0 - $500,000: 1.00% $500,000 - $1,000,000: 0.75% $1,000,000 - $5,000,000: 0.65% $5,000,000 - $10,000,000: 0.75% $10,000,000 - $20,000,000: 0.50% $20,000,000 - $30,000,000: 0.40% $30,000,000 - $50,000,000: 0.30% $50,000,000+: 0.25%

Other

Minimum fee: Minimum annual flat fee of $1,500 for pension plans when charged as a flat fee Fee-only: Financial planning fees: $2,500 one-time fee plus $125 per month ongoing

Main office location

NewSong Capital Management, Inc.

10 Bellegrass Blvd

Hattiesburg MS 39402, United States

Number of offices

3

Most active in

More info

California · Louisiana

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Facebook Website 601-909-6117

Advisors at this firm

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user avatar

Ernest S

Series 65, Series 66

Hoover, AL

NewSong Capital Management, Inc.

Ernest Smith is a financial advisor at NewSong Capital Management, Inc. with 19 years of industry experience. He holds Series 65 and Series 66 designations and has worked at firms including NexAdvisors, COUNTRY Trust Bank, and LPL Financial LLC. He is an owner of ERISA Specialists LLC but is not currently active in its operations. NewSong Capital Management provides investment management and financial planning services to individuals, trusts, pension plans, charitable organizations, and businesses. The firm offers customized portfolio management across various asset classes, integrating risk management and employing strategies that may include derivatives and margin, combined with a subscription-style financial planning model.

Active portfolio management Options & derivatives strategies Private / alternative investments
user avatar

Lance W

Series 63, Series 65

Orange Beach, AL

NewSong Capital Management, Inc.

Lance Williams is a financial advisor at NewSong Capital Management, Inc. with 21 years of industry experience. He holds the Series 63 and Series 65 designations and previously worked at LPL Financial LLC. Outside of his advisory role, he owns and operates a commercial spear fishing business and participates in fishing and diving tournaments as a brand ambassador. NewSong Capital Management provides investment management and ongoing financial planning services to individuals, trusts, pension plans, charitable organizations, and business entities. The firm offers customized portfolio management that includes equities, mutual funds, ETFs, fixed income, limited cryptocurrency exposure, and derivatives, combining traditional asset management with subscription-style financial planning and integrated risk management.

Active portfolio management Options & derivatives strategies Private / alternative investments
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