Noon Investment Management LLC

Noon Investment Management LLC is a small, state-registered independent advisory firm that provides discretionary wealth management and financial planning to individuals, high net worth clients, trusts, estates, businesses, participant-directed retirement plans, and other registered investment advisers. The firm also offers consulting and sub-advisory services to RIAs and delivers ongoing portfolio management and financial planning support for plan sponsors and plan participants.

Investment decisions are driven primarily by fundamental analysis, with technical analysis used as a supporting tool, and portfolios commonly include mutual funds, ETFs, equities, fixed income and privately managed funds; the firm may retain legacy holdings for tax or portfolio-fit reasons. The adviser generally follows a long-term orientation while permitting shorter-term trades for rebalancing or liquidity needs, conducts due diligence on independent managers when used, and provides investment policy statements (IPS) for ERISA and institutional accounts with at least annual reviews.

What distinguishes the firm from most solo independent advisers is its combination of consulting to other RIAs on a fixed-fee basis and its institutional plan services, including the ability to act in a discretionary capacity for participant-directed plans and to document ERISA-focused IPSs. The firm is led by a single principal with a CFA charter and decades of institutional portfolio management experience, manages roughly $1.2 million in one discretionary account, and maintains limited custody only via fee deduction authority and standing letters of authorization while not accepting proxy voting authority.