NorthAvenue LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
NorthAvenue serves individual investors and trusts, including high‑net‑worth clients, by providing comprehensive financial planning and investment management through its Inclusive Engagements and shorter Financial Tune‑Up engagements. The firm serves as a fiduciary for retirement accounts and generally leaves implementation discretion to clients unless a discretionary mandate is granted.
The firm's investment process combines fundamental and behavioral analysis with an asset‑allocation framework derived from Modern Portfolio Theory, favoring no‑load mutual funds, index ETFs, U.S. government bonds and periodic rebalancing. NorthAvenue may engage an independent manager, Asset Dedication, to implement strategies on a discretionary basis while retaining ongoing oversight and client reporting responsibilities.
Notably, NorthAvenue operates on a fee‑only, fixed‑fee model rather than charging percentage‑of‑assets fees and advertises third‑party ratings, both practices that are uncommon among its peers. The firm’s commercial relationship with Asset Dedication includes breakpoint discounts that can influence where assets are placed, and NorthAvenue was acquired by Mercer Global Advisors in June 2026, with client assignments and a planned wind‑down of the standalone advisory business in process.
Client services
Expertise
Fee options
Minimum fee: Annual fixed fee between $3,600 to $70,000 charged quarterly in advance Fee-only: Fixed fee for financial planning and investment management engagements
Main office
See office4400 N High St, Suite 201
Columbus OH 43214
Advisors at this office
2
Offices (2)
Most active in
Louisiana · Ohio · Texas · Utah · Virginia
Also doing business as
Northavenue Financial Advocates · Northavenue LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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