NorthAvenue LLC logo

NorthAvenue LLC

Updated today

Client AUM

$204,847,307

Clients

138

Advisors

3

across 2 offices

About

NorthAvenue serves individual investors and trusts, including high‑net‑worth clients, by providing comprehensive financial planning and investment management through its Inclusive Engagements and shorter Financial Tune‑Up engagements. The firm serves as a fiduciary for retirement accounts and generally leaves implementation discretion to clients unless a discretionary mandate is granted.

The firm's investment process combines fundamental and behavioral analysis with an asset‑allocation framework derived from Modern Portfolio Theory, favoring no‑load mutual funds, index ETFs, U.S. government bonds and periodic rebalancing. NorthAvenue may engage an independent manager, Asset Dedication, to implement strategies on a discretionary basis while retaining ongoing oversight and client reporting responsibilities.

Notably, NorthAvenue operates on a fee‑only, fixed‑fee model rather than charging percentage‑of‑assets fees and advertises third‑party ratings, both practices that are uncommon among its peers. The firm’s commercial relationship with Asset Dedication includes breakpoint discounts that can influence where assets are placed, and NorthAvenue was acquired by Mercer Global Advisors in June 2026, with client assignments and a planned wind‑down of the standalone advisory business in process.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General estate planning guidance College savings (529s, UTMA, etc.) Tax-loss harvesting

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Fee options

Other

Minimum fee: Annual fixed fee between $3,600 to $70,000 charged quarterly in advance Fee-only: Fixed fee for financial planning and investment management engagements

Main office

See office

4400 N High St, Suite 201

Columbus OH 43214

Advisors at this office

2

Most active in

Louisiana · Ohio · Texas · Utah · Virginia

Also doing business as

Northavenue Financial Advocates · Northavenue LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stephanie B

CFP®, Series 65

Spanish Fork, UT

NorthAvenue LLC

Stephanie Bailey is a CFP® and holds a Series 65 license, with five years of experience in financial advising. She has worked at Mercer Global Advisors since 2026 and previously spent six years with NorthAvenue, LLC. Her background also includes roles at educational institutions and in nonprofit settings. NorthAvenue LLC serves individual investors and trusts, including high-net-worth clients, offering comprehensive financial planning and investment management through both inclusive and shorter-term engagements. The firm employs a fiduciary approach, utilizing a combination of fundamental and behavioral analysis within an asset-allocation framework based on Modern Portfolio Theory.

General estate planning guidance College savings (529s, UTMA, etc.) Tax-loss harvesting
user avatar

Kristen M

CFP®

Columbus, OH

NorthAvenue LLC

Kristen Moosmiller is a CFP® with 13 years of industry experience. She has worked at NorthAvenue LLC since 2018 and joined Mercer Global Advisors Inc. in 2026. Her prior experience includes roles at Partnership Financial LLC and PDS Planning Inc. NorthAvenue serves individual investors and trusts, including high-net-worth clients, by providing comprehensive financial planning and investment management through fee-only, fixed-fee engagements. The firm’s investment approach relies on fundamental and behavioral analysis within a Modern Portfolio Theory framework and may include discretionary strategy implementation through an independent manager while maintaining fiduciary oversight.

General estate planning guidance College savings (529s, UTMA, etc.) Tax-loss harvesting
user avatar

Emily P

Series 65

Columbus, OH

NorthAvenue LLC

Emily Paulus is a financial advisor at NorthAvenue LLC in Columbus, OH, holding a Series 65 designation with three years of industry experience. Her prior roles include positions at FirstCapUS and Dawson, among others. NorthAvenue serves individual investors and trusts, including high-net-worth clients, offering comprehensive financial planning and investment management through fiduciary, fee-only engagements that combine fundamental and behavioral analysis with asset allocation based on Modern Portfolio Theory.

General estate planning guidance College savings (529s, UTMA, etc.) Tax-loss harvesting
View complete list of advisors at this firm
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