Northern Lights Advisors, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Northern Lights Advisors works with both individual clients (including high-net-worth households) and institutional clients such as employee benefit plans, providing discretionary portfolio management, financial planning and consulting, and pension consulting with participant education. The firm offers both traditional advisory relationships and a web-based automated portfolio program that uses proprietary model portfolios to deliver investment recommendations.
The firm’s approach centers on gathering client-specific information to set objectives and tolerances, then providing continuous monitoring and periodic rebalancing; the web-based program relies on an online questionnaire to select and automatically implement models, and clients in that program grant discretionary authority and may not impose account restrictions. Investment implementation typically emphasizes mutual funds and ETFs but can include direct indexing and, when deemed suitable, short-term trading, margin, or options; the firm also flags tax considerations and encourages clients to consult tax professionals.
Several operational practices distinguish the firm from many peers: it assists clients seeking securities-backed lines of credit, has an explicit direct-indexing capability, and uses third-party technology including AI tools to support meetings and portfolio work (clients may opt out of recording). Northern Lights also delegates proxy voting to an independent proxy advisory firm using benchmark guidelines (with plans to review its policy before the 2027 proxy season), and it deploys multiple custody platforms including an automated Betterment-based option that enables fractional-share trading for smaller accounts; hourly consulting is retained only for certain legacy clients.
Client services
Expertise
Occupation focus
Fee options
Flat annual fee of not less than $10,000 covering portfolio management and financial planning together, or financial planning alone.
$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001 - $3,000,000: 0.80% $3,000,001 - $5,000,000: 0.70% $5,000,001 - $10,000,000: 0.50% $10,000,001 - $30,000,000: 0.30%
Hourly financial consulting services at $400 per hour (closed to new clients, only for certain legacy clients).
Account minimum: $1,000,000 Minimum fee: $10,000 minimum annual fee for advisory relationship, applies to the relationship as a whole and is not waivable. Fee-only: Flat annual financial planning fee not less than $10,000 per year, billed quarterly in advance and adjusted annually by Consumer Price Index.
Main office
1448 NW Market St, Suite 500
Seattle WA 98107
Advisors at this office
4
Most active in
California · Texas · Virginia · Washington
Also doing business as
Northern Lights Advisors Inc · Northern Lights Advisors, Inc · Northern Lights Advisors, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Kristina D
Series 63, Series 65
Seattle, WA
Northern Lights Advisors, Inc.
Kristina Draper is a financial advisor at Northern Lights Advisors, Inc. with six years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at The Prudential Insurance Company of America, Pruco Securities LLC, Voya Financial Advisors, Inc., and Morrison Hershfield Corporation. Northern Lights Advisors serves individual and institutional clients, offering discretionary portfolio management, financial planning, and pension consulting. The firm uses both traditional advisory methods and a web-based automated portfolio program that emphasizes client-specific objectives and continuous monitoring.
Natalie S
Series 65
Seattle, WA
Northern Lights Advisors, Inc.
Natalie Samuels is a financial advisor at Northern Lights Advisors, Inc. with one year of industry experience. She holds the Series 65 designation and previously worked at Jackson Wealth Management, CWM, LLC, and Starbucks Coffee Company. Northern Lights Advisors serves individual and institutional clients, offering discretionary portfolio management, financial planning, and consulting services. The firm combines traditional advisory methods with a web-based automated portfolio program that uses proprietary models, emphasizing continuous monitoring and customized investment implementation including mutual funds, ETFs, and direct indexing.
Brian W
CFP®, Series 63, Series 65
Seattle, WA
Northern Lights Advisors, Inc.
Brian Whitaker is a CFP® certificant based in Seattle, WA, with 24 years of industry experience. He has worked primarily with LNW Wealth Management in various roles from 2002 to 2025 before joining Northern Lights Advisors, Inc. in 2025. Northern Lights Advisors serves individual clients, including high-net-worth households, as well as institutional clients such as employee benefit plans. The firm offers discretionary portfolio management, financial planning, and consulting services, with both traditional and web-based automated portfolio programs that utilize proprietary model portfolios and incorporate tools like direct indexing and AI support.
Martin L
CFP®, CFA®
Seattle, WA
Northern Lights Advisors, Inc.
Martin Lundgren is a CFP® and CFA® with 14 years of experience in the financial industry. He has been with Northern Lights Advisors, Inc. in Seattle, WA since 2013. Northern Lights Advisors serves both individual and institutional clients, offering discretionary portfolio management, financial planning, and pension consulting. The firm combines traditional advisory relationships with a web-based automated portfolio program that uses proprietary model portfolios to provide investment recommendations.
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