Northshore Wealth Management

The firm is a solo independent adviser that provides ongoing portfolio management to individuals, high‑net‑worth clients, charities and business entities, managing roughly $600,000 for a very small client base. It prepares an Investment Policy Statement for each client and offers both discretionary and non‑discretionary management under an asset‑based advisory model common to peers.

Investment decisions are informed by a mix of charting, fundamental and technical analysis as well as modern portfolio theory, and the firm employs long‑ and short‑term trading strategies including options. Risk tolerances are documented in each client’s Investment Policy Statement, accounts are reviewed at least quarterly, and the adviser typically requests discretionary trading authority while allowing client election of non‑discretionary service.

What is distinctive is the firm’s use of a performance‑based fee arrangement and its detailed performance reporting practices — the brochure includes a worked example of the fee calculation and describes invoicing that itemizes cumulative net investment gain and high‑watermark accounting — a feature that is uncommon for advisers of this size. The sole adviser is also a licensed insurance producer who accepts commissions for insurance sales (a disclosed conflict of interest), and the firm requires clients to use a specific custodian and does not aggregate block trades, operational choices that set it apart from many solo independent advisers.