Charlottesville, VA Office

NorthStar Asset Management serves individuals, high-net-worth families, trusts, and not-for-profit organizations seeking portfolios aligned with socially responsible objectives, providing discretionary and non-discretionary portfolio management, outsourced CIO (OCIO) services, donor‑advised fund advisory, and sub‑advisory relationships. The firm manages roughly $806 million in client assets with a seven-advisor team operating out of six offices and also accepts sub‑advisor and wrap‑program assignments from other investment firms.

The firm’s investment approach integrates a six‑pillar socially responsible framework (racial and gender equity, economic inequality, human rights, environmental justice, and corporate governance) with a core‑satellite structure that uses ETFs and direct indexing for core beta and a concentrated 40–50‑name global equity sleeve held with a multi‑year horizon. Portfolios routinely include outside investments such as community loan funds, private equity and mission investments when suitable, employ targeted shareholder activism, and may use an external sub‑adviser for custom indexing and tax‑efficient portfolio construction.

Notable distinctions relative to many peers include a formal claim of GIPS compliance with independent verification, participation as an outside manager in a sponsored wrap fee program, and use of a third‑party custom indexing sub‑adviser for tax‑aware strategies. The firm also publishes periodic materials (including a Social Change and Activism annual report), offers educational seminars/workshops, discloses third‑party ratings and performance information, and has moved toward broad‑based employee equity ownership and B‑Corp and PRI commitments.