Northstar Financial, Inc.

NorthStar Financial, Inc. functions primarily as a solicitor and referral source, directing prospective clients to third‑party investment advisers rather than providing discretionary portfolio management. The firm states it serves a broad set of client types — including individuals, high‑net‑worth clients, pension and profit‑sharing plans, charitable organizations, corporations, and government entities — and reports no regulatory assets under management.

NorthStar does not perform investment analysis or tailor portfolios itself; instead it verifies and recommends third‑party advisers, receives negotiated fee shares from those advisers, and discloses standard advance billing and reporting practices that are handled by the chosen manager or custodian. The brochure notes a specific referral relationship and published fee schedule with a named third‑party manager, and clients receive account statements and quarterly reports from the selected adviser or custodian.

Distinctive features disclosed in the brochure include the firm’s principal conducting insurance sales and business consulting through affiliated entities and offering commissionable insurance products, a relationship that creates potential conflicts of interest separate from its solicitation activities. The firm also discloses historical disciplinary matters involving the principal — a non‑investment misdemeanor conviction related to a tax filing and a past SEC revocation of an adviser registration — information the firm includes in its regulatory disclosures.