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Northwest Asset Management

Updated today

Client AUM

$4,062,245,135

Clients

2,758

Advisors

61

across 33 offices

About

Northwest Asset Management serves individuals—including high‑net‑worth clients—along with pension and profit‑sharing plans, charitable organizations, and other institutional clients. The firm offers customized investment management (discretionary and non‑discretionary), retirement and financial planning, consulting, tax preparation, and sub‑advisory/back‑office services through its RIA Innovations division.

Investment strategies are built around strategic asset allocation and Modern Portfolio Theory, using diversified ETFs, mutual funds, and, where appropriate, individual securities and fixed‑income instruments, with periodic rebalancing to target allocations. The firm acts as a fiduciary for retirement accounts, may engage outside portfolio managers, and supplements execution for certain fixed‑income trades by using electronic marketplaces such as Insperex.

Distinctive operational features include an affiliation with a state‑chartered National Fiduciary Trust, which creates referral arrangements and potential conflicts the firm discloses and says clients may decline; the firm also discloses platform arrangements (for example, Ethic/State Street fee‑waiver incentives) that may influence fund selection. Northwest’s provision of sub‑advisory and comprehensive back‑office services to other RIAs, plus in‑house tax preparation and prior sponsorship of a wrap program, further distinguish its service mix from many peers.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops Tax preparation

Expertise

Retirement income strategy Wealth management Active portfolio management

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Fixed fee projects for financial consulting; fees vary depending on service scope and complexity

Percentage

Negotiable up to 1.75% annually

Commissions

Some representatives may receive commissions on sales of securities or insurance products, including asset-based sales charges, 12b-1 fees, and service fees

Project-based

Up to $350 per hour for financial planning, consulting, and related services

Other

Account minimum: $500,000 Fee-only: Hourly rates up to $350 per hour for financial planning and consulting services

Main office

See office

2835 82nd Avenue SE, Ste 100

Mercer Island WA 98040

Advisors at this office

25

Most active in

Alabama · Alaska · Arizona · California · Colorado · Connecticut · Delaware · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · South Dakota · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin

Also doing business as

Northwest Asset Management · Northwest Asset Management, LLC · Nw Asset, LLC · Nwam, LLC · Nwam, LLC Dba Northwest Asset Management · Ria Innovations

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jared F

Series 65

Huntington Beach, CA

Northwest Asset Management

Jared Fruth is a financial advisor at Northwest Asset Management with four years of industry experience. He holds a Series 65 designation and previously worked at Securities America, Inc., KMS Financial Services, Inc., Oppenheimer Funds, and John Paul Mitchell Systems. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension and profit-sharing plans, charities, and corporations. The firm employs a customized, fiduciary approach using Modern Portfolio Theory and strategic asset allocation, combining fundamental and technical analysis to build diversified portfolios with periodic rebalancing.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Suzette R

CFP®, Series 63, Series 65

Avila Beach, CA

Northwest Asset Management

Suzette Rothberg is a CFP® with 36 years of industry experience, currently serving as an advisor at Northwest Asset Management since 2017. She previously worked at Prestige Wealth Management and Securities America Inc. Rothberg also owns Suzette Rothberg Consulting LLC, where she provides practice management consulting and professional speaking engagements focused on communication skills for financial advisors. Additionally, she volunteers with the Foundation for Financial Planning, offering pro-bono financial planning services to cancer patients. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm employs a customized, fiduciary approach centered on Modern Portfolio Theory and strategic asset allocation, and it offers a range of services including investment management, retirement planning, and ERISA consulting.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Arthur N

Series 63, Series 65

Mercer Island, WA

Northwest Asset Management

Arthur Nunes is a financial advisor at Northwest Asset Management with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Northwest Asset Management since 2010. In addition to his advisory role, Mr. Nunes is a licensed real estate broker working with his spouse under the name Nunes Group Real Estate. Northwest Asset Management is a multi-team registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm uses a customized, fiduciary approach grounded in Modern Portfolio Theory and strategic asset allocation, combining fundamental and technical analysis to build diversified portfolios.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Geoffrey B

Series 63, Series 65

Franklin, TN

Northwest Asset Management

Geoffrey Burke is a financial advisor at Northwest Asset Management with 32 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney. Outside of advisory work, he is involved in farm and winery ownership through Mosier LLC. Northwest Asset Management provides customized investment management and financial planning services to individuals, including high-net-worth clients, as well as pension plans, charitable organizations, and institutional clients. The firm employs strategic asset allocation and Modern Portfolio Theory with diversified investments and offers sub-advisory and back-office support to other RIAs.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Robert T

CFP®, CFA®, Series 63, Series 65

Mercer Island, WA

Northwest Asset Management

Robert Toomey is a financial advisor at Northwest Asset Management with 23 years of industry experience. He holds the CFP® and CFA® designations and previously worked for S. R. Schill & Associates for 13 years before joining his current firm. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm employs a customized, fiduciary investment approach based on Modern Portfolio Theory and strategic asset allocation, and it offers a range of services including retirement and financial planning, ERISA/401(k) consulting, and sub-advisory arrangements.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Maretta M

CFA®, Series 63

Mercer Island, WA

Northwest Asset Management

Maretta Menz is a CFA® charterholder with five years of industry experience. She has worked at Northwest Asset Management since 2026, following positions at R W Baird and Wells Fargo Advisors. She also manages a power of attorney for her mother. Northwest Asset Management serves individuals, including high-net-worth clients, as well as pension and profit-sharing plans, charitable organizations, and other institutional clients. The firm provides customized investment management, financial planning, consulting, tax preparation, and sub-advisory services, employing strategies based on strategic asset allocation and Modern Portfolio Theory.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Michael V

CFP®, Series 63, Series 66

Mercer Island, WA

Northwest Asset Management

Michael Van Sant is a CFP® with 23 years of industry experience, currently serving as an advisor at Northwest Asset Management since 2022. He previously worked at Merriman Wealth Management from 2014 to 2022. Van Sant is also the Executive Director of Act of Giving, a nonprofit giving circle based in Seattle. Northwest Asset Management manages approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm offers a range of services such as investment management, retirement and financial planning, and ERISA consulting, employing a fiduciary approach that incorporates Modern Portfolio Theory and strategic asset allocation.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Jo A

Series 63, Series 65

Houston, TX

Northwest Asset Management

Jo Aldridge is a financial advisor with Northwest Asset Management in Houston, TX, holding Series 63 and Series 65 licenses and 24 years of industry experience. Her prior roles include positions at UBS Financial Services, Morgan Stanley, and Citigroup Global Markets. She is also licensed to sell life, accident, health, and HMO insurance in Texas. Northwest Asset Management serves individuals—including high-net-worth clients—as well as pension and profit-sharing plans, charitable organizations, and institutional clients. The firm employs strategic asset allocation and Modern Portfolio Theory across diversified investments while offering customized investment management, retirement planning, consulting, tax preparation, and sub-advisory services.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Matthew S

CFP®, Series 63, Series 65

Templeton, CA

Northwest Asset Management

Matthew Stelmas is a CFP® with 28 years of industry experience, currently serving as a financial advisor at Northwest Asset Management since 2017. Prior to this, he worked at Wells Fargo Advisors from 2013 to 2017. Outside of advising, he has a small rental property interest in Alaska. Northwest Asset Management serves individuals, including high-net-worth clients, as well as pension plans, charitable organizations, and institutional clients. The firm uses strategic asset allocation and Modern Portfolio Theory with diversified investments, providing customized investment management, financial planning, consulting, tax preparation, and sub-advisory services.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Julie J

CFA®, Series 65

Weston, MA

Northwest Asset Management

Julie Johnson is a CFA® charterholder with 24 years of industry experience. She currently works at Northwest Asset Management and has previously held roles at Nia Impact Capital and Reynders, McVeigh Capital Management, among others. Johnson serves as a compensated trustee for several trusts and charitable foundations, a role she has maintained for over two decades. Northwest Asset Management serves individuals, including high-net-worth clients, as well as pension plans, charitable organizations, and other institutional clients. The firm offers customized investment management, retirement and financial planning, consulting, tax preparation, and sub-advisory services, employing strategic asset allocation and diversified portfolios built on Modern Portfolio Theory.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Mahum P

Series 65

Lawndale, CA

Northwest Asset Management

Mahum Prasad is a financial advisor with Northwest Asset Management holding a Series 65 designation and 10 years of industry experience. He has been with Northwest Asset Management since 2015. Outside of his advisory role, he engages in freelance marketing, creating websites and marketing materials for small businesses and individuals. Northwest Asset Management serves individuals, including high-net-worth clients, as well as pension and profit-sharing plans, charitable organizations, and institutional clients. The firm employs a customized investment approach based on strategic asset allocation and Modern Portfolio Theory, utilizing diversified ETFs, mutual funds, individual securities, and fixed-income instruments with periodic rebalancing.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Sheila N

Series 65

Rapid City, SD

Northwest Asset Management

Sheila Noble is a Series 65 licensed advisor at Northwest Asset Management with seven years of industry experience. She has been with Northwest Asset Management since 2017 and previously worked at Clearwater Wealth Management, Inc. from 2016 to 2017. Outside of her advisory role, she is a sales representative for ZYIA Active Wear. Northwest Asset Management serves individuals—including high-net-worth clients—pension and profit-sharing plans, charitable organizations, and other institutional clients. The firm provides customized investment management, retirement and financial planning, consulting, tax preparation, and sub-advisory services, employing strategic asset allocation and Modern Portfolio Theory with a range of diversified investment options.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Joie H

Series 65

Oakley, CA

Northwest Asset Management

Joie Hurtado Wyatt is a financial advisor at Northwest Asset Management with one year of industry experience. She holds the Series 65 designation and has previously worked at Absolute Independent Living Service, Uber, and Athens Administrators. Northwest Asset Management serves individuals, including high-net-worth clients, as well as pension and profit-sharing plans, charitable organizations, and other institutional clients. The firm employs investment strategies based on strategic asset allocation and Modern Portfolio Theory, offering customized investment management, retirement and financial planning, consulting, tax preparation, and sub-advisory services.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

William Z

Series 63, Series 65

Mercer Island, WA

Northwest Asset Management

William Ziehl Jr. is a financial advisor with Northwest Asset Management, holding Series 63 and Series 65 licenses and bringing 41 years of industry experience. He has been with Northwest Asset Management since 2009. Outside of his advisory role, he is the proprietor of ZVENTURES LLC, a non-investment business focused on a personal real estate property. Northwest Asset Management serves individuals—including high-net-worth clients—as well as pension and profit-sharing plans, charitable organizations, and other institutional clients. The firm uses a strategic, diversified investment approach based on Modern Portfolio Theory and offers a range of services including customized investment management, retirement and financial planning, and tax preparation.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Darin W

Series 63, Series 66

Pearland, TX

Northwest Asset Management

Darin Womble is a financial advisor with Northwest Asset Management, holding Series 63 and 66 designations and 19 years of industry experience. His prior roles include positions at ARK Alliance Financial, JP Morgan Chase Bank, and TIAA-CREF. He serves as a board member of Next Generation Academy, a nonprofit preschool in Pearland, Texas. Northwest Asset Management provides customized investment management, retirement and financial planning, and consulting services to individuals, institutional clients, and charitable organizations. The firm employs strategic asset allocation and Modern Portfolio Theory in its investment approach and offers distinctive operational features such as sub-advisory and back-office services for other RIAs.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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