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Northwest Asset Management

Updated today

Client assets under management

$4,062,245,135

Clients

2,758

30% high-net-worth

Advisors

57

of 62 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

48

Low

Average account size

$1,472,895

About

Northwest Asset Management serves individuals—including high‑net‑worth clients—along with pension and profit‑sharing plans, charitable organizations, and other institutional clients. The firm offers customized investment management (discretionary and non‑discretionary), retirement and financial planning, consulting, tax preparation, and sub‑advisory/back‑office services through its RIA Innovations division.

Investment strategies are built around strategic asset allocation and Modern Portfolio Theory, using diversified ETFs, mutual funds, and, where appropriate, individual securities and fixed‑income instruments, with periodic rebalancing to target allocations. The firm acts as a fiduciary for retirement accounts, may engage outside portfolio managers, and supplements execution for certain fixed‑income trades by using electronic marketplaces such as Insperex.

Distinctive operational features include an affiliation with a state‑chartered National Fiduciary Trust, which creates referral arrangements and potential conflicts the firm discloses and says clients may decline; the firm also discloses platform arrangements (for example, Ethic/State Street fee‑waiver incentives) that may influence fund selection. Northwest’s provision of sub‑advisory and comprehensive back‑office services to other RIAs, plus in‑house tax preparation and prior sponsorship of a wrap program, further distinguish its service mix from many peers.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops Tax preparation

Expertise

Retirement income strategy Wealth management Active portfolio management

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Fixed fee projects for financial consulting; fees vary depending on service scope and complexity

Percentage

Negotiable up to 1.75% annually

Commissions

Some representatives may receive commissions on sales of securities or insurance products, including asset-based sales charges, 12b-1 fees, and service fees

Project-based

Up to $350 per hour for financial planning, consulting, and related services

Other

Account minimum: $500,000 Fee-only: Hourly rates up to $350 per hour for financial planning and consulting services

Main office location

Northwest Asset Management

2835 82 Nd Avenue Se, Ste 100

Mercer Island WA 98040, United States

Number of offices

69

Most active in

Alabama · Alaska · Arizona · California · Colorado · Connecticut · Delaware · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · South Dakota · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jared F

Series 65

Huntington Beach, CA

Northwest Asset Management

Jared Fruth is a financial advisor at Northwest Asset Management with four years of industry experience. He holds a Series 65 designation and previously worked at Securities America, Inc., KMS Financial Services, Inc., Oppenheimer Funds, and John Paul Mitchell Systems. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension and profit-sharing plans, charities, and corporations. The firm employs a customized, fiduciary approach using Modern Portfolio Theory and strategic asset allocation, combining fundamental and technical analysis to build diversified portfolios with periodic rebalancing.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Suzette R

CFP®, Series 63, Series 65

Avila Beach, CA

Northwest Asset Management

Suzette Rothberg is a CFP® with 36 years of industry experience, currently serving as an advisor at Northwest Asset Management since 2017. She previously worked at Prestige Wealth Management and Securities America Inc. Rothberg also owns Suzette Rothberg Consulting LLC, where she provides practice management consulting and professional speaking engagements focused on communication skills for financial advisors. Additionally, she volunteers with the Foundation for Financial Planning, offering pro-bono financial planning services to cancer patients. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm employs a customized, fiduciary approach centered on Modern Portfolio Theory and strategic asset allocation, and it offers a range of services including investment management, retirement planning, and ERISA consulting.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Arthur N

Series 63, Series 65

Mercer Island, WA

Northwest Asset Management

Arthur Nunes is a financial advisor at Northwest Asset Management with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Northwest Asset Management since 2010. In addition to his advisory role, Mr. Nunes is a licensed real estate broker working with his spouse under the name Nunes Group Real Estate. Northwest Asset Management is a multi-team registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm uses a customized, fiduciary approach grounded in Modern Portfolio Theory and strategic asset allocation, combining fundamental and technical analysis to build diversified portfolios.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Geoffrey B

Series 63, Series 65

Lake Oswego, OR

Northwest Asset Management

Geoffrey Burke is a financial advisor at Northwest Asset Management with 31 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney. Outside of his advisory role, he is an owner of Mosier LLC, a farm and winery in Hood River, Oregon. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm offers comprehensive financial and retirement planning services with a fiduciary approach that incorporates Modern Portfolio Theory and strategic asset allocation.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Robert T

CFP®, CFA®, Series 63, Series 65

Mercer Island, WA

Northwest Asset Management

Robert Toomey is a financial advisor at Northwest Asset Management with 23 years of industry experience. He holds the CFP® and CFA® designations and previously worked for S. R. Schill & Associates for 13 years before joining his current firm. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm employs a customized, fiduciary investment approach based on Modern Portfolio Theory and strategic asset allocation, and it offers a range of services including retirement and financial planning, ERISA/401(k) consulting, and sub-advisory arrangements.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Maretta M

CFA®, Series 63

Mercer Island, WA

Northwest Asset Management

Maretta Menz is a CFA® charterholder and financial advisor at Robert W. Baird & Co. with four years of industry experience. She previously worked at Wells Fargo Advisors and Wells Fargo Bank. Outside of her advisory role, she serves as a power of attorney for her mother. She is part of The DDK Group, a team within Baird’s Private Wealth Management practice that advises a range of clients including individuals, families, pensions, corporations, and charitable organizations. The group provides tailored financial planning and portfolio management services using both in-house and third-party managers across traditional and complex investment strategies.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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Michael V

CFP®, Series 63, Series 66

Mercer Island, WA

Northwest Asset Management

Michael Van Sant is a CFP® with 23 years of industry experience, currently serving as an advisor at Northwest Asset Management since 2022. He previously worked at Merriman Wealth Management from 2014 to 2022. Van Sant is also the Executive Director of Act of Giving, a nonprofit giving circle based in Seattle. Northwest Asset Management manages approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm offers a range of services such as investment management, retirement and financial planning, and ERISA consulting, employing a fiduciary approach that incorporates Modern Portfolio Theory and strategic asset allocation.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Jo A

Series 63, Series 65

Houston, TX

Northwest Asset Management

Jo Aldridge is a financial advisor at Northwest Asset Management with 24 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at UBS Financial Services Inc. since 2010. Aldridge is also licensed to sell life, accident, health, and HMO insurance in Texas. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm uses a fiduciary, customized approach based on Modern Portfolio Theory and strategic asset allocation, combining fundamental and technical analysis to build diversified portfolios.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Matthew S

CFP®, Series 63, Series 65

Atascadero, CA

Northwest Asset Management

Matthew Stelmas is a CFP® with 27 years of industry experience, currently serving as a financial advisor at Northwest Asset Management since 2017. He previously worked at Wells Fargo Advisors Financial Network from 2013 to 2017. Northwest Asset Management is a multi-team registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm employs a customized, fiduciary approach with strategic asset allocation and utilizes both fundamental and technical analysis to construct diversified portfolios.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Julie J

CFA®, Series 65

Weston, MA

Northwest Asset Management

Julie Johnson McVeigh is a CFA® charterholder with 24 years of industry experience. She is currently an advisor at Northwest Asset Management and previously worked at Nia Impact Capital and Reynders, McVeigh Capital Management. She serves as a compensated trustee for multiple family and charitable trusts. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm employs a customized fiduciary approach grounded in Modern Portfolio Theory and strategic asset allocation, offering a range of investment management and consulting services.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Mahum P

Series 65

Lawndale, CA

Northwest Asset Management

Mahum Prasad is a financial advisor at Northwest Asset Management with nine years of industry experience. He holds a Series 65 designation and has been with Northwest Asset Management since 2015. Outside of his advisory role, he does freelance marketing for non-financial firms, assisting with website creation and marketing materials for small businesses and individuals. Northwest Asset Management manages approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm employs a fiduciary, customized investment approach grounded in Modern Portfolio Theory and strategic asset allocation, offering a range of services from investment management to ERISA consulting.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Sheila N

Series 65

Rapid City, SD

Northwest Asset Management

Sheila Noble is a financial advisor at Northwest Asset Management with six years of industry experience. She holds a Series 65 designation and has worked at Clearwater Wealth Management, Inc. and Meritage Asset Management Group prior to joining Northwest in 2017. Outside of her advisory role, she is involved as an online sales representative for ZYIA Active Wear. Northwest Asset Management manages approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm employs a fiduciary approach centered on Modern Portfolio Theory and strategic asset allocation, offering a range of services such as investment management, retirement and financial planning, ERISA consulting, and tax preparation.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

Joie H

Series 65

Oakley, CA

Northwest Asset Management

Joie Hurtado Wyatt is a financial advisor with Northwest Asset Management in Oakley, CA, holding a Series 65 designation and one year of industry experience. Prior to joining Northwest Asset Management, Wyatt worked in various roles including Absolute Independent Living Service and Uber. Northwest Asset Management is a registered investment adviser managing approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm follows a fiduciary approach with customized portfolio construction based on Modern Portfolio Theory, strategic asset allocation, and both fundamental and technical analysis.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

William Z

Series 63, Series 65

Mercer Island, WA

Northwest Asset Management

William Ziehl Jr. is a financial advisor with Northwest Asset Management in Redmond, WA, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. He has been with Northwest Asset Management since 2009. Outside of his advisory role, he is the proprietor of a personal real estate investment through ZVENTURES LLC. Northwest Asset Management serves nearly 3,000 clients, including individuals, pension plans, charities, and corporations, managing approximately $3.6 billion in assets. The firm employs a fiduciary, customized investment approach that incorporates Modern Portfolio Theory, strategic asset allocation, and both fundamental and technical analysis to build diversified portfolios.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
user avatar

John L

CFP®, Series 63, Series 66

Mercer Island, WA

Northwest Asset Management

John Lee is a CFP® with 13 years of experience in financial advisory roles. He is currently with Northwest Asset Management and previously worked at Fidelity Investments and Fidelity Personal and Workplace Advisors. Northwest Asset Management manages approximately $3.6 billion for nearly 3,000 clients, including individuals, pension plans, charities, and corporations. The firm offers a range of services such as investment management, retirement and financial planning, and ERISA/401(k) consulting, using a fiduciary approach that incorporates Modern Portfolio Theory, strategic asset allocation, and both fundamental and technical analysis.

Retirement income strategy Wealth management Active portfolio management Founder/Business Owner
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