NorthWoods Financial Partners LLC
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About
NorthWoods Financial Partners LLC is a small advisory firm, founded in 2024, that provides discretionary and non-discretionary asset management, comprehensive financial planning, and ERISA 3(21) retirement-plan advisory services. The firm primarily serves individual clients (not high‑net‑worth households) and charges fees based on assets under management, consistent with common practice among similar advisors.
Investment programs are developed from each client’s goals, time horizon, and risk tolerance and may employ fundamental, technical, charting and cyclical analysis, with strategies that can include long‑ and short‑term holdings, options and margin where appropriate. Accounts may be managed on a discretionary or non‑discretionary basis, are reviewed at least quarterly, and the firm requires use of a designated custodian while disclosing that it may receive research or other soft‑dollar benefits.
Noteworthy aspects of the firm include an unusually small client roster and modest assets under management relative to many supported firms, and an explicit lack of high‑net‑worth clients in its current book. The firm’s investment adviser representatives also maintain registered‑representative roles at a broker‑dealer and devote substantial time to that activity—an arrangement the brochure discloses as a potential conflict of interest—while the firm does not vote client proxies and offers limited‑scope ERISA fiduciary services for retirement plans.
Client services
Expertise
Fee options
Financial planning fixed fees range from $2,000 to $5,000 depending on complexity and client needs
$0 - $3,000,000: 1.25% annually $3,000,000.01 - $7,000,000: 1.00% annually $7,000,000.01+: 0.75% annually
Investment Advisor Representatives receive commissions as registered representatives of Emerson Equity LLC
Main office
2447 Pacific Coast Highway, 2nd Floor
Hermosa Beach CA 90254
Advisors at this office
2
Most active in
California
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Patrick J
Series 66
Hermosa Beach, CA
NorthWoods Financial Partners LLC
Patrick Jarrell is a financial advisor at NorthWoods Financial Partners LLC with six years of industry experience. He holds a Series 66 designation and has previously worked at firms including Merrill and Emerson Equity LLC. NorthWoods Financial Partners LLC, founded in 2024, provides discretionary and non-discretionary asset management, comprehensive financial planning, and ERISA 3(21) retirement-plan advisory services primarily to individual clients. The firm employs a variety of investment strategies tailored to client goals, with accounts reviewed quarterly.
Adam S
Series 66
Hermosa Beach, CA
NorthWoods Financial Partners LLC
Adam Shipley is a financial advisor at NorthWoods Financial Partners LLC with 10 years of industry experience. He holds a Series 66 designation and has previously worked at firms including Perch Capital, LLC and National Asset Management. Shipley is also active as a registered representative at Emerson Equity LLC. NorthWoods Financial Partners LLC, founded in 2024, provides discretionary and non-discretionary asset management, comprehensive financial planning, and ERISA 3(21) retirement-plan advisory services primarily to individual clients. The firm’s investment programs are tailored to clients’ goals, time horizons, and risk tolerances, and employ a variety of analytical strategies with portfolios managed on either a discretionary or non-discretionary basis.
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