North Myrtle Beach, SC Office

Novus Advisors works with individual clients — including high‑net‑worth households — as well as pension and profit‑sharing plans, trusts, estates, charitable organizations and business entities, providing discretionary and non‑discretionary asset management together with financial and retirement planning services. The firm’s portfolio management uses equities, fixed income, mutual funds and ETFs to implement tailored asset‑allocation strategies and periodic rebalancing.

The firm emphasizes fundamental analysis and active asset management, and may engage third‑party money managers to implement strategies when appropriate. Novus also offers ERISA‑related consulting and can provide both non‑discretionary 3(21) fiduciary advice and discretionary 3(38) investment manager services for retirement plans.

Compared with many peers, Novus discloses an affiliation with an insurance entity (Novus Wealth Management, LLC) and that licensed employees may receive commissions for sales of insurance products such as fixed‑indexed annuities, which the brochure identifies as a potential conflict of interest and notes clients may purchase such products elsewhere. The brochure also records a recent change in affiliations with another adviser and highlights the firm’s explicit procedures for ERISA plan oversight and the use of outside money managers, which affect how investment authority and fiduciary responsibilities are allocated.