Ocala Capital, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Ocala Capital provides personalized financial planning and discretionary portfolio management to individuals, high‑net‑worth clients, estates, charitable organizations, and business entities. The firm also offers qualified plan consulting and distributes fixed insurance products and annuities alongside its advisory services.
Investment advice is delivered through documented investment policy statements and risk‑tolerance assessments, with portfolio decisions informed by fundamental and technical analysis and implemented on a discretionary basis. For select clients Ocala Capital advises allocations to non‑traded REITs and conducts at least quarterly reviews with those investors to discuss distributions and reinvestment choices.
What distinguishes the firm from many peers is its combination of advisory services with licensed insurance sales and relationships with REIT sponsors, including disclosed marketing support arrangements, which the brochure identifies as potential conflicts of interest. The firm also requires use of a particular custodian and executes trades under limited power of attorney while not acting as custodian or routinely voting client proxies, practices disclosed in its regulatory filing.
Client services
Expertise
Fee options
Fixed fees for financial planning services ranging from $25 to $1,200 depending on service; Qualified plan consulting services flat fee $200 per year
$0+: up to 1.75% annually for discretionary asset management $0+: up to 1.0% annually for REITs (charged quarterly in arrears)
Sale of fixed insurance products, annuities, and other commissioned products (commissions disclosed as conflicts of interest)
Negotiable hourly rate approximately $150 per hour
Fee-only: Financial planning and consulting charged on a negotiable hourly rate of $150 and fixed fees ranging approximately from $25 to $1,200 depending on service
Main office
1396 NE 20th Ave. Suite 600
Ocala FL 34470
Advisors at this office
3
Most active in
Florida
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
John M
Series 63, Series 65
Ocala, FL
Ocala Capital, LLC
John Moody is a financial advisor with Ocala Capital, LLC in Ocala, Florida, holding Series 63 and Series 65 credentials and 18 years of industry experience. He has worked at Ocala Capital since 2016 and operates Moody Financial Group, which includes licensed fixed life, annuity, and health insurance services. Ocala Capital provides personalized financial planning and discretionary portfolio management to individuals, high-net-worth clients, estates, charitable organizations, and business entities. The firm combines advisory services with licensed insurance sales and maintains relationships with REIT sponsors, offering investment advice based on documented policy statements and risk-tolerance assessments.
David D
Series 63, Series 66
Ocala, FL
Ocala Capital, LLC
David Dicks is a financial advisor at Ocala Capital, LLC with 23 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Ocala Capital since 2018. In addition to his advisory role, he is involved in several family-related citrus businesses and serves as managing member or trustee in related entities. Ocala Capital serves individual and high-net-worth clients, estates, charities, and business entities by providing personalized financial planning, discretionary portfolio management, and qualified plan consulting. The firm’s investment approach combines fundamental and technical analysis tailored to client-specific policies and includes a range of strategies such as non-traded REITs with regular client reviews.
Michael M
Series 63, Series 66
Ocala, FL
Ocala Capital, LLC
Michael Milne is a financial advisor with Ocala Capital, LLC, holding Series 63 and Series 66 licenses and bringing 37 years of industry experience. He has been with Ocala Capital since 2004. In addition to advisory services, Milne is also licensed to sell insurance products, spending a significant portion of his time on this activity. Ocala Capital serves individual and high-net-worth clients, estates, charities, and business entities, offering personalized financial planning, discretionary portfolio management, and qualified plan consulting. The firm’s investment approach combines fundamental and technical analysis with client-specific policy documentation and periodic reviews, and includes the use of non-traded REITs and other strategies.
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