Ocala Capital, LLC logo

Ocala Capital, LLC

Updated today

Client assets under management

$15,000,000

Clients

132

2% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

44

Typical

Average account size

$113,636

About

Ocala Capital provides personalized financial planning and discretionary portfolio management to individuals, high‑net‑worth clients, estates, charitable organizations, and business entities. The firm also offers qualified plan consulting and distributes fixed insurance products and annuities alongside its advisory services.

Investment advice is delivered through documented investment policy statements and risk‑tolerance assessments, with portfolio decisions informed by fundamental and technical analysis and implemented on a discretionary basis. For select clients Ocala Capital advises allocations to non‑traded REITs and conducts at least quarterly reviews with those investors to discuss distributions and reinvestment choices.

What distinguishes the firm from many peers is its combination of advisory services with licensed insurance sales and relationships with REIT sponsors, including disclosed marketing support arrangements, which the brochure identifies as potential conflicts of interest. The firm also requires use of a particular custodian and executes trades under limited power of attorney while not acting as custodian or routinely voting client proxies, practices disclosed in its regulatory filing.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Real estate investing Business exit / sale strategy General estate planning guidance

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Fee options

Fixed

Fixed fees for financial planning services ranging from $25 to $1,200 depending on service; Qualified plan consulting services flat fee $200 per year

Percentage

$0+: up to 1.75% annually for discretionary asset management $0+: up to 1.0% annually for REITs (charged quarterly in arrears)

Commissions

Sale of fixed insurance products, annuities, and other commissioned products (commissions disclosed as conflicts of interest)

Project-based

Negotiable hourly rate approximately $150 per hour

Other

Fee-only: Financial planning and consulting charged on a negotiable hourly rate of $150 and fixed fees ranging approximately from $25 to $1,200 depending on service

Main office location

Ocala Capital, LLC

1396 Ne 20 Th Ave. Suite 600

Ocala FL 34470, United States

Number of offices

1

Most active in

Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John M

Series 63, Series 65

Ocala, FL

Ocala Capital, LLC

John Moody is a financial advisor at Ocala Capital, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Ocala Capital since 2016. Prior to that, he was with Regulus Advisors, LLC and Regal Investment Advisors. Moody is also a licensed agent selling fixed life, annuity, and health insurance through Moody Financial Group, an activity he has been engaged in since 2010. Ocala Capital serves individual and high-net-worth clients, as well as estates, charities, and business entities, offering personalized financial planning, discretionary portfolio management, and qualified plan consulting. The firm’s investment approach combines fundamental and technical analysis tailored to each client, and it also offers products including non-traded REITs with regular client reviews.

Real estate investing Business exit / sale strategy General estate planning guidance
user avatar

David D

Series 63, Series 66

Ocala, FL

Ocala Capital, LLC

David Dicks is a financial advisor at Ocala Capital, LLC with 23 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Ocala Capital since 2018. In addition to his advisory role, he is involved in several family-related citrus businesses and serves as managing member or trustee in related entities. Ocala Capital serves individual and high-net-worth clients, estates, charities, and business entities by providing personalized financial planning, discretionary portfolio management, and qualified plan consulting. The firm’s investment approach combines fundamental and technical analysis tailored to client-specific policies and includes a range of strategies such as non-traded REITs with regular client reviews.

Real estate investing Business exit / sale strategy General estate planning guidance
user avatar

Michael M

Series 63, Series 66

Ocala, FL

Ocala Capital, LLC

Michael Milne is a financial advisor with Ocala Capital, LLC, holding Series 63 and Series 66 licenses and bringing 37 years of industry experience. He has been with Ocala Capital since 2004. In addition to advisory services, Milne is also licensed to sell insurance products, spending a significant portion of his time on this activity. Ocala Capital serves individual and high-net-worth clients, estates, charities, and business entities, offering personalized financial planning, discretionary portfolio management, and qualified plan consulting. The firm’s investment approach combines fundamental and technical analysis with client-specific policy documentation and periodic reviews, and includes the use of non-traded REITs and other strategies.

Real estate investing Business exit / sale strategy General estate planning guidance
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