Winter Springs, FL Office

Occidental Asset Management, LLC advises high‑net‑worth individuals and institutional clients through separately managed accounts, offering wealth management, portfolio management, and comprehensive financial planning services. As of September 2026 the firm managed roughly $1.4 billion for about 945 clients, operating with a roughly 12‑advisor team across six offices.

The firm typically acts on a discretionary basis to implement tailored investment plans, employing fundamental, technical and cyclical analysis and trading tools that can include options and margin where appropriate. It may allocate portions of client assets to selected sub‑advisors, conducts ongoing monitoring with semi‑annual internal reviews, and uses an automated platform (Schwab’s Institutional Intelligent Portfolios) for features such as rebalancing and tax‑loss harvesting for eligible accounts.

Compared with many peers of its size, Occidental’s multi‑office footprint and the presence of advisors with academic and behavioral‑finance expertise are distinguishing characteristics, and the firm focuses on high‑net‑worth and institutional relationships rather than serving lower‑asset retail clients. The firm generally directs custody to Schwab and participates in Schwab’s advisor platforms and referral networks—arrangements that provide technology and operational benefits the firm discloses as potential conflicts of interest—and it leaves proxy voting to clients rather than voting securities on their behalf.