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Orchid Advisory

Updated today

About

Orchid Advisory is a small SEC-registered multi-family office that primarily serves high-net-worth individuals, trusts, estates, pooled vehicles, small businesses, and charitable clients. With two advisors managing roughly $296 million across about 15 client relationships, the firm provides asset management alongside family office services such as consolidated reporting, tax and legacy coordination, cash flow planning, and bill‑pay/administrative support.

Orchid develops individualized investment policy statements and implements strategies using sub‑advisors, mutual funds, ETFs, separately managed accounts (SMAs), and alternatives, and it offers both discretionary and non‑discretionary engagements. Notably, a majority of the firm’s assets are managed on a non‑discretionary basis and Orchid permits the use of borrowing within SMAs, with fees and reporting adjusted when margin is utilized.

Compared with peers, Orchid’s combination of an extremely small client roster with relatively large AUM per client, integrated bill‑pay and custody‑related services (including the ability to act in limited custody roles such as trustee), and formal oversight of third‑party managers stands out. The firm also performs surprise annual examinations when custody-like services are provided and emphasizes active monitoring of sub‑advisors as part of its operational practices.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Tax-loss harvesting Private / alternative investments Retirement income strategy Family Business

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Annual fixed fee for family office services up to $1,000,000

Percentage

Up to 1.00% annually, specific fee agreed upon in Advisory Agreement

Project-based

Up to $300 per hour for bill pay services

Main office

4801 W Lovers Ln

Dallas TX 75209

Advisors at this office

3

Most active in

Texas

Also doing business as

Orchid Advisory · Orchid Advisory, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Advisors at this firm

user avatar

Sarah K

Series 65

Dallas, TX

Orchid Advisory

Sarah Kelton is a financial advisor at Orchid Advisory with a Series 65 designation and two years of industry experience. She joined Orchid Advisory in 2024 after completing nine years as a student. Orchid Advisory is a small SEC-registered multi-family office serving high-net-worth individuals, trusts, estates, pooled vehicles, small businesses, and charitable clients. The firm manages approximately $296 million across about 15 client relationships, offering asset management and family office services with a focus on individualized investment strategies and active oversight of third-party managers.

Wealth management Tax-loss harvesting Private / alternative investments Retirement income strategy Family Business Founder/Business Owner
user avatar

Cathleen C

Series 63, Series 65

Dallas, TX

Orchid Advisory

Cathleen Crews is a financial advisor at Orchid Advisory with 11 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Matter Family Office and JPMorgan Chase Bank NA. Orchid Advisory is a small SEC-registered multi-family office serving high-net-worth individuals, trusts, estates, pooled vehicles, small businesses, and charitable clients. The firm offers asset management and comprehensive family office services, including tax and legacy coordination, cash flow planning, and administrative support, managing approximately $296 million across about 15 client relationships.

Wealth management Tax-loss harvesting Private / alternative investments Retirement income strategy Family Business Founder/Business Owner
user avatar

Charles L

CFP®

Dallas, TX

Orchid Advisory

Charles Limandri is a CFP® professional at Orchid Advisory with one year of industry experience. He previously worked for seven years at Matter Family Office and spent four years at the University of Dallas, Office of Advancement. Orchid Advisory is a small SEC-registered multi-family office serving high-net-worth individuals, trusts, estates, pooled vehicles, small businesses, and charitable clients. The firm manages approximately $296 million across about 15 client relationships, offering asset management and comprehensive family office services with a focus on individualized investment strategies and oversight of third-party managers.

Wealth management Tax-loss harvesting Private / alternative investments Retirement income strategy Family Business Founder/Business Owner
View complete list of advisors at this firm
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