Owen LaRue Financial Group logo

Owen LaRue Financial Group

Updated today

Client assets under management

$363,462,911

Clients

840

7% high-net-worth

Advisors

4

of 7 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

210

Very High

Average account size

$432,694

About

Owen LaRue provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, charitable organizations, and employer-sponsored plans. The firm also advises on and implements third‑party manager solutions and delivers ongoing portfolio supervision and periodic rebalancing.

The firm’s investment process emphasizes strategic asset allocation across mutual funds, ETFs, structured products, fixed income and equities, with manager selection grounded in fundamental and technical research. Owen LaRue tailors recommendations to client objectives and risk tolerance, leverages third‑party managers for specialized mandates, and supplements its workflow with human‑supervised AI for real‑time note‑taking, research, and project support.

What sets Owen LaRue apart from many team firms is that its investment adviser representatives also act as licensed insurance agents and may effect insurance transactions in addition to advisory services, a dual role the brochure discloses and seeks to manage through policies addressing conflicts of interest. The firm’s ownership structure, which includes a meaningful bank ownership interest, together with its explicit disclosure of AI use and its role as a 3(21) retirement‑plan adviser and TPM intermediary, further distinguish its business affiliations and operational practices from many peers.

Client services

Financial planning Portfolio management Selection of other advisers Consulting

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Options & derivatives strategies

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Financial planning fees range from $325 to $15,000, negotiable.

Percentage

Up to 2.50% annually, negotiable and may vary based on account size, complexity, and other factors

Project-based

$325 per hour for financial planning services.

Other

Account minimum: $250,000 Fee-only: Investment management fees based on annual percentage of assets under management, billed quarterly in advance. Financial planning fees range from $325 to $15,000 or $325 per hour, negotiable.

Main office location

Owen LaRue Financial Group

109 W. Poplar Street

Elizabethtown KY 42701, United States

Number of offices

1

Most active in

Florida · Kentucky · New Hampshire

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Robert L

Series 63

Elizabethtown, KY

Owen LaRue Financial Group

Robert Larue is a financial advisor with Owen LaRue Financial Group in Elizabethtown, KY, holding a Series 63 designation and bringing 32 years of industry experience. His prior work includes roles at Private Client Services, LLC, Private Advisor Group, LLC, and LPL Financial, LLC. Outside of advising, he is a co-owner of Impellizzeri's Pizza and serves on the boards of the Knox Regional Defense Alliance and the Baptist Health System Foundation. Owen LaRue serves individuals, families, trusts, charitable organizations, institutions, and employer-sponsored retirement plans, offering discretionary portfolio management and comprehensive financial planning. The firm uses a combination of mutual funds, ETFs, structured products, bonds, and equities with both fundamental and technical analysis, and conducts due diligence on third-party managers, incorporating AI tools under human oversight.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Options & derivatives strategies Founder/Business Owner
user avatar

William C

Series 63, Series 65

Elizabethtown, KY

Owen LaRue Financial Group

William Cann is a financial advisor at Owen LaRue Financial Group with two years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Owen LaRue since 2024. Cann also serves as Chief Investment Officer and Commercial Lending Specialist at The Cecilian Bank, where he has been employed since 2009. Outside of finance, he participates in stewardship activities for the Lincoln Association of Baptists. Owen LaRue Financial Group serves individuals, families, trusts, charitable organizations, institutions, and employer-sponsored retirement plans, offering discretionary portfolio management and comprehensive financial planning. The firm uses a mix of mutual funds, ETFs, structured products, bonds, and equities, applying fundamental and technical analysis with periodic rebalancing to meet client objectives and risk tolerance.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Options & derivatives strategies Founder/Business Owner
user avatar

James O

Series 66

Elizabethtown, KY

Owen LaRue Financial Group

James Owen is a financial advisor at Owen LaRue Financial Group with 18 years of industry experience. He holds a Series 66 designation and has worked previously at Private Advisor Group, LLC and LPL Financial LLC. Outside of his advisory role, Owen serves as Chair and Board Member of the Hardin County Chamber of Commerce Public Policy Committee and is involved in a direct primary care medical office as a member. Owen LaRue Financial Group serves individuals, families, trusts, charitable organizations, institutions, and employer-sponsored retirement plans. The firm offers discretionary portfolio management and comprehensive financial planning, employing both fundamental and technical analysis along with due diligence on third-party managers and use of AI-supported research with human oversight.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Options & derivatives strategies Founder/Business Owner
user avatar

Brad T

Series 65

Litchfield, KY

Owen LaRue Financial Group

Brad Travis is a financial advisor at Owen LaRue Financial Group with 31 years of industry experience. He holds a Series 65 designation and is also a partner at Buckles, Travis & Hart, PLLC, where he has been involved since 1984, performing duties including tax preparation and company payroll. Owen LaRue Financial Group serves individuals, families, trusts, charitable organizations, institutions, and employer-sponsored retirement plans, offering discretionary portfolio management and comprehensive financial planning. The firm employs a combination of fundamental and technical analysis, conducts due diligence on third-party managers, and integrates AI tools with human oversight to support its investment process.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Options & derivatives strategies Founder/Business Owner
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