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Pacific Asset Management, LLC

Updated today

Client AUM

$371,120,000

Clients

370

Advisors

5

of 7 employees

About

Pacific Asset Management (PAM) serves individuals (including high-net-worth clients), employer retirement plans, and business entities, offering ongoing portfolio management and pension consulting services — including acting as a 3(21) and 3(38) advisor for retirement plans. The firm prepares an Investment Policy Statement for each client and implements portfolios using mutual funds, ETFs, equities and fixed income, typically under discretionary authority.

PAM’s investment approach is evidence-based and primarily passive: portfolios are built from low‑cost index and index‑like mutual funds and ETFs across broad asset classes, with an emphasis on long‑term holding rather than market timing. The firm documents risk tolerance and objectives in client IPSs, conducts at least quarterly reviews, and limits its recommendations largely to mutual funds, ETFs, equities and fixed income.

The firm’s brochure does not describe a firm-provided comprehensive financial planning offering, which differs from many peers that include planning alongside investment management. PAM also discloses a personal financial relationship between a supervised person and a client and details mitigation steps for that conflict, and it requires clients to custody assets at Schwab Institutional — operational and conflict‑management features that are noteworthy relative to comparable team firms.

Client services

Portfolio management

Expertise

Passive / index investing

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Fee options

Percentage

$1 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.75% $2,000,001 - and up: 0.50%

Other

Account minimum: $250,000

Main office

4320 Harborview Dr

Gig Harbor WA 98332

Advisors at this office

5

Most active in

California · Oregon · Texas · Washington

Also doing business as

Cox & Lucy, Cpas, Inc., Ps · Pacific Asset Management, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joshua M

CFP®, Series 65

Gig Harbor, WA

Pacific Asset Management, LLC

Joshua Morin is a CFP® with 11 years of industry experience, currently serving as an advisor at Pacific Asset Management, LLC since 2015. He previously worked at C & L Professionals from 2014 to 2018. Pacific Asset Management serves individual and high-net-worth clients as well as employer plan sponsors, providing discretionary portfolio management and pension consulting. The firm employs an evidence-based, primarily passive investment approach using low-cost, custom-designed index funds to build globally diversified portfolios.

Passive / index investing
user avatar

Ralph L

CFP®, Series 66

Gig Harbor, WA

Pacific Asset Management, LLC

Ralph Latza is a CFP® and holds a Series 66 license, with 13 years of industry experience. He has worked at Pacific Asset Management, LLC since 2021 and previously was self-employed and worked at NR Smith and Associates, PS. Pacific Asset Management serves individuals, employer retirement plans, and business entities, providing portfolio management and pension consulting services. The firm employs an evidence-based, primarily passive investment approach using low-cost mutual funds, ETFs, equities, and fixed income, with an emphasis on long-term holding and documented client risk tolerance.

Passive / index investing
user avatar

Brian C

Series 65

Gig Harbor, WA

Pacific Asset Management, LLC

Brian Cox is a financial advisor at Pacific Asset Management, LLC in Gig Harbor, WA, holding a Series 65 designation with 17 years of industry experience. He has been with Pacific Asset Management since 2007. Pacific Asset Management serves individual and high-net-worth clients as well as employer plan sponsors, providing discretionary portfolio management and pension consulting services. The firm employs an evidence-based, primarily passive investment approach using low-cost index funds to build diversified portfolios tailored to client goals and risk tolerances.

Passive / index investing
user avatar

Gary L

CFP®, Series 63, Series 65

Gig Harbor, WA

Pacific Asset Management, LLC

Gary Lucy is a CFP® professional with 27 years of industry experience, currently serving at Pacific Asset Management, LLC since 1998. He also has over four decades of experience with Cox & Lucy, CPA's. Pacific Asset Management serves individual and high-net-worth clients, as well as employer plan sponsors, providing discretionary portfolio management and pension consulting. The firm uses an evidence-based, primarily passive investment approach focused on low-cost, globally diversified index funds and emphasizes long-term investor behavior and tax efficiency.

Passive / index investing
user avatar

Peter S

Series 65

Gig Harbor, WA

Pacific Asset Management, LLC

Peter Sayah is a financial advisor with Pacific Asset Management, LLC and holds a Series 65 designation. He has six years of experience as an enrolled agent providing tax and bookkeeping services through his firm, Peter A Sayah EA LLC. Prior to joining Pacific Asset Management in 2025, he worked at Gardner Accounting, Turning Point Strategic Advisors, and Clothier Sayah Willsey LLC. Pacific Asset Management serves individual and high-net-worth clients as well as employer plan sponsors, offering discretionary portfolio management focused on evidence-based, passive investment strategies using low-cost index funds to build globally diversified portfolios.

Passive / index investing
View complete list of advisors at this firm
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