Aliso Viejo, CA Office

Pacific Sun Financial Corp. provides discretionary portfolio management and investment advisory services to individuals (including high net worth clients), trusts, pension and profit-sharing plans, and business entities. The firm sponsors a wrap fee program and offers portfolios that may include stocks, bonds, mutual funds, ETFs, options and private securities, with additional insurance and annuity products available through licensed representatives.

Accounts are managed by the firm’s in‑house licensed investment adviser representatives who tailor strategies to clients’ stated objectives, risk tolerances and time horizons, using fundamental analysis and a mix of long‑ and short‑term approaches with ongoing monitoring and rebalancing. Clients may impose reasonable investment restrictions and retain proxy voting authority, while the firm emphasizes direct client contact and periodic performance reviews.

Noteworthy distinctions include its status as a wrap fee program sponsor (the firm absorbs transaction costs for that program, which can create incentives to limit trading or favor lower‑cost securities) and an affiliation with a separate law practice through a licensed attorney who is a related person but provides legal services outside the adviser’s business. The firm also manages client accounts internally rather than using outside portfolio managers and maintains a custodial relationship that provides institutional services and other benefits to the firm.