Park Square Financial Group LLC logo

Park Square Financial Group LLC

Updated today

Client AUM

$211,065,399

Clients

404

Advisors

5

across 3 offices

About

Park Square Financial Group, LLC serves individual and high‑net‑worth clients as well as trusts and estates, providing discretionary portfolio management, ongoing investment supervision, and financial planning. The firm also offers limited consulting on estate, retirement and real‑estate matters and provides oversight services for legacy variable annuities through a third‑party insurance platform.

Park Square takes an active, asset‑allocation‑driven approach that blends fundamental, quantitative and technical analysis, typically using equities, ETFs and mutual funds and rebalancing portfolios on a scheduled basis. Advisors develop individualized investment plans with clients, retain discretionary trading authority to implement those plans, and coordinate with outside professionals as part of an integrated planning process.

What is distinctive about the firm is that it operates its advisory business primarily as a wrap fee program sponsor and states that all advisory clients are managed in that wrap program, an arrangement that is uncommon among similar supported firms. The brochure also discloses several atypical features: use of Wealth.com to provide integrated estate‑planning tools for certain clients, reliance on DPL Financial Partners for annuity oversight (with Park Square receiving a consulting payment), and a recent conditional forgivable loan from a third‑party service provider that creates a potential incentive to maintain particular platform or custodial relationships.

Client services

Financial planning Portfolio management

Expertise

Tax strategies for small businesses Cash flow / budgeting

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Fixed financial planning fees starting at $5,000, depending on complexity

Percentage

up to 2.35% annually (negotiable per client)

Commissions

Advisors licensed as insurance agents may receive commissions for insurance products sold; firm receives consulting fees from DPL from variable annuities.

Project-based

Financial planning hourly rate: $300/hour; consulting hourly rate: $250/hour

Other

Account minimum: $250,000 (may be waived)

Main office

See office

55 Park Square, Ste 103

Roswell GA 30075

Advisors at this office

3

Most active in

Alabama · Colorado · Florida · Georgia · Maryland · Nebraska · New Jersey · North Carolina · Pennsylvania · South Carolina · Tennessee · Texas

Also doing business as

Park Square · Park Square Financial Group LLC · Park Square Financial Group, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kaila B

Series 65

Roswell, GA

Park Square Financial Group LLC

Kaila Brooks is a financial advisor at Park Square Financial Group LLC with a Series 65 designation and two years of industry experience. Her prior roles include positions at Csenge Advisory Group, LLC and Lion Street Financial, along with work experience at Ansley Golf Club and Georgia Southern University. Park Square Financial Group serves individual and high-net-worth clients, as well as trusts and estates, offering discretionary portfolio management, investment supervision, and financial planning. The firm employs an active, asset-allocation-driven approach that integrates fundamental, quantitative, and technical analysis, primarily using equities, ETFs, and mutual funds within a wrap fee program structure.

Tax strategies for small businesses Cash flow / budgeting
user avatar

Donna G

CFP®, Series 63

Birmingham, AL

Park Square Financial Group LLC

Donna Gordon is a CFP® with 25 years of industry experience. She is currently with Park Square Financial Group LLC and previously worked for Wesban Financial Consultants, P.C. for 25 years. Outside of her advisory role, she serves on the board of directors for Trinity Counseling, Inc. and is president of Little Whiskers Rescue Ranch, a charity focused on rescuing cats. Park Square Financial Group serves individual and high-net-worth clients, trusts, and estates with discretionary portfolio management, investment supervision, and financial planning. The firm employs an active, asset-allocation-driven approach and primarily operates its advisory business as a wrap fee program sponsor.

Tax strategies for small businesses Cash flow / budgeting
user avatar

Donald R

CFP®, Series 66

Roswell, GA

Park Square Financial Group LLC

Donald Ruffin is a CFP® professional with 27 years of experience in the financial services industry. He is currently with Park Square Financial Group LLC and has held roles at Csenge Advisory Group, Lion Street Financial, and FSC Securities. Outside of his advisory work, he manages Midtown 86 Properties, LLC, overseeing property maintenance and tenant relations. Park Square Financial Group is an SEC-registered investment adviser serving individual and high-net-worth clients, trusts, and estates. The firm employs an asset-allocation approach with equities, ETFs, and mutual funds, uses third-party model managers, and operates a wrap fee program that integrates advisory, execution, custody, and reporting services.

Tax strategies for small businesses Cash flow / budgeting
user avatar

Jerry S

CFP®, Series 66

Hoover, AL

Park Square Financial Group LLC

Jerry Swiney is a CFP® with 25 years of industry experience and is currently affiliated with Park Square Financial Group LLC. He has held roles at Park Square since 2016 and has worked with Csenge Advisory Group and Lion Street Financial. In addition to his advisory duties, he is a licensed insurance agent providing insurance products. Park Square Financial Group serves individual and high-net-worth clients as well as trusts and estates, offering discretionary portfolio management, ongoing investment supervision, and financial planning. The firm employs an active, asset-allocation-driven approach and manages all advisory clients within a wrap fee program.

Tax strategies for small businesses Cash flow / budgeting
user avatar

Gary B

CFP®, Series 63, Series 65

Roswell, GA

Park Square Financial Group LLC

Gary Burger is a CFP® with 20 years of industry experience, currently serving at Park Square Financial Group LLC in Roswell, GA. His prior experience includes roles at Csenge Advisory Group, Gary Burger Investments LLC, and American Wealth Management, Inc. Gary is also a licensed insurance agent. Park Square Financial Group serves individual and high-net-worth clients, trusts, and estates by providing discretionary portfolio management, investment supervision, and financial planning. The firm employs an active, asset-allocation-driven approach combining fundamental, quantitative, and technical analysis, and primarily operates its advisory business as a wrap fee program sponsor.

Tax strategies for small businesses Cash flow / budgeting
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)