Partners in Financial Planning, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$904,422,524
Clients
391
Advisors
7
across 2 offices
About
Partners in Financial Planning, LLC serves individuals, business entities, trusts, estates, charitable organizations and retirement plans, managing approximately $913.6 million on a discretionary basis for roughly 391 clients through a team of eight advisors. The firm offers investment advisory services, ongoing financial planning and stand-alone consulting, and notes that simple federal and state tax preparation is included in the base annual fee while more complex returns incur additional charges.
PIFP provides discretionary wealth management on a fixed annual retainer that combines a planning fee component with a percentage of assets under management and implements both long‑term and short‑term purchase strategies. The firm generally recommends custody with large custodians such as Charles Schwab or Fidelity, conducts ongoing account reviews, and may require prepayment of the first three months’ fees for new clients to cover initial planning work.
A few operational practices distinguish the firm from many peers: it explicitly includes tax preparation services within its advisory offering and discloses additional fees for complex tax returns, and it documents an ability to have advisory fees debited by the account custodian while urging clients to compare custodian statements with any reports PIFP provides. The brochure also discloses a trade error policy under which the firm reimburses accounts for losses from its trade errors (while reconciling gains and losses with custodian accounts), and the firm does not accept performance‑based fees.
Client services
Expertise
Fee options
Investment advisory services charged on a fixed annual retainer fee basis plus a percentage of assets under management; includes a fixed planning fee component plus percentage of AUM.
Generally $350 per hour for financial planning and consulting services (stand-alone).
Investment advisory services charged as an annual retainer fee, billed quarterly or semi-annually in advance.
Fee-only: Financial planning and consulting services charged on a stand-alone hourly fee basis, generally $350 per hour (hourly services no longer offered to new clients).
Main office
See office421 South College Avenue
Salem VA 24153
Advisors at this office
6
Offices (2)
Most active in
Colorado · Florida · Georgia · North Carolina · South Carolina · Texas · Virginia · West Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Sethalan C
CFP®
Salem, VA
Partners in Financial Planning, LLC
Sethalan Carter is a CFP® professional with three years of industry experience, currently serving at Partners in Financial Planning, LLC since 2021. Prior to joining the firm, he worked at Virginia Tech and Alleghany High School. Partners in Financial Planning, LLC provides discretionary investment management, ongoing financial planning, and related consulting to individuals, business entities, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets across about 384 clients, employing a combination of long- and short-term strategies using equities, fixed income, mutual funds, and ETFs with fundamental and technical analysis.
James P
CFP®, PFS™, Series 65
Salem, VA
Partners in Financial Planning, LLC
James Pearman is a CFP® and PFS™ with 34 years of experience in financial planning. He has been with Partners in Financial Planning, LLC since 2009. Outside of his advisory work, he is a partial owner and consultant for Radtec, LLC, a company that owns and operates residential apartments in Radford, VA. Partners in Financial Planning, LLC serves individuals, businesses, trusts, estates, charitable organizations, and pension/profit-sharing plans by providing discretionary investment management and ongoing financial planning. The firm employs a combination of fundamental and technical analysis across various asset classes and manages approximately $779.8 million in assets for about 384 clients.
Sara E
CFP®
Salem, VA
Partners in Financial Planning, LLC
Sara Epperly is a CFP® professional with experience at Partners in Financial Planning, LLC beginning in 2023. Prior to her advisory role, she worked for Salem City Schools for nine years. Partners in Financial Planning, LLC is a team of eight advisors managing approximately $913.6 million for individuals, business entities, trusts, estates, charitable organizations, and retirement plans. The firm offers discretionary wealth management, ongoing financial planning, and consulting, including simple federal and state tax preparation as part of its base service.
Christopher B
CFP®, Series 65
Salem, VA
Partners in Financial Planning, LLC
Christopher Bishop is a CFP® professional with nine years of industry experience, currently serving at Partners in Financial Planning, LLC since 2014. He holds a Series 65 license and is based in Salem, VA. Partners in Financial Planning, LLC offers discretionary investment management and ongoing financial planning services to individuals, business entities, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets across about 384 clients, employing a range of investment strategies including equities, fixed income, mutual funds, and ETFs with fundamental and technical analysis.
Pamela P
CFP®
Salem, VA
Partners in Financial Planning, LLC
Pamela Poldiak is a CFP® professional with 25 years of industry experience. She has been with Partners in Financial Planning, LLC since 2009. Partners in Financial Planning, LLC provides discretionary investment management, ongoing financial planning, and consulting services to individuals, business entities, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets for about 384 clients, using a combination of long- and short-term investments across equities, fixed income, mutual funds, and ETFs, supported by charting, fundamental, and technical analysis.
Richard B
CFP®, Series 63, Series 65
Charleston, SC
Partners in Financial Planning, LLC
Richard Bryan Jr. is a CFP® with 20 years of industry experience and has been with Partners in Financial Planning, LLC since 2012. He holds Series 63 and Series 65 licenses and is based in Salem, VA. Partners in Financial Planning, LLC is a team of seven advisors providing discretionary investment management, financial planning, and consulting services to individuals, businesses, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets and employs a range of investment strategies including equities, fixed income, mutual funds, and ETFs, supported by fundamental and technical analysis.
Stephen B
CFP®
Salem, VA
Partners in Financial Planning, LLC
Stephen Bain is a CFP® professional with 10 years of experience in financial advising, currently working at Partners in Financial Planning, LLC since 2016. He is based in Salem, VA, and operates within a team of seven advisors. Partners in Financial Planning, LLC provides discretionary investment management and ongoing financial planning services to individuals, businesses, trusts, estates, charitable organizations, and pension/profit-sharing plans. The firm manages approximately $779.8 million in assets across about 384 clients, implementing portfolios through a combination of equities, fixed income, mutual funds, and ETFs, supported by charting, fundamental and technical analysis.
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