Pathfinder Advisory, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Pathfinder Advisory, Inc. provides fee-based financial planning and asset management to individuals, business entities, trusts, estates and charitable organizations, managing roughly $121 million across about 145 client relationships. Services include integrated financial planning (investor education and financial coaching), portfolio management on both discretionary and non‑discretionary bases, and implementation support through recommended custodians.
The firm emphasizes strategic asset allocation and diversification, using both fundamental and technical analysis to tailor portfolios to client objectives and risk tolerance. Pathfinder customizes relationships through documented goals and may place trades under limited discretionary authority; it also uses third‑party money management arrangements (including a tri‑party co‑adviser relationship) when appropriate.
Noteworthy differences from many peers include its role as a licensed insurance producer and the fact that some representatives may recommend and sell insurance products for commission alongside advisory services, a potential conflict the brochure discloses. The firm also highlights investor education and coaching as part of its planning work and maintains co‑adviser relationships with third‑party managers to implement certain strategies.
Client services
Expertise
Fee options
Up to $10,000 fixed fee for financial planning services (negotiable)
$1 - $500,000: 0.99% - 2.00% $500,001 - $1,000,000: 0.85% - 1.75% $1,000,001 - $4,000,000: 0.75% - 1.50% Over $4 million+: 0.50% - 1.00%
Insurance product commissions earned by licensed insurance agents affiliated with the firm, separate from advisory fees
Up to $300 per hour (negotiable) for financial planning services
Fee-only: Financial planning fees: up to $10,000 fixed fee or $300/hour (negotiable)
Main office
6981 Redansa Dr
Rockford IL 61108
Advisors at this office
3
Most active in
Illinois · Texas · Wisconsin
Also doing business as
Pathfinder Advisory, Inc. · Pathfinder Wealth Management, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Barbara L
Series 63, Series 65
Rockford, IL
Pathfinder Advisory, Inc.
Barbara Lane is a financial advisor at Pathfinder Advisory, Inc. in Rockford, IL, holding Series 63 and Series 65 licenses with 16 years of industry experience. She has been with Pathfinder Advisory since 2011 and also has experience at Sr. Capital Management dating back to 2005. Pathfinder Advisory, Inc. provides financial planning and asset management to individuals, business entities, trusts, estates, and charitable organizations. The firm uses strategic asset allocation and diversified portfolios tailored to client objectives, incorporating investor education and financial coaching as part of its services.
Philip G
CFP®, Series 65
Rockford, IL
Pathfinder Advisory, Inc.
Philip Guske is a CFP® with 16 years of industry experience and has been with Pathfinder Advisory, Inc. since 2003. He holds a Series 65 license and is based in Rockford, IL. Pathfinder Advisory, Inc. provides financial planning and asset management services to individuals, business entities, trusts, estates, and charitable organizations. The firm utilizes strategic asset allocation and diversified portfolios, incorporating investor education and financial coaching as part of its planning process.
Philip G
Series 63, Series 65
Rockford, IL
Pathfinder Advisory, Inc.
Philip Guske is a financial advisor with Pathfinder Advisory, Inc. in Rockford, IL, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with Pathfinder Advisory since 1996. Outside of his advisory role, Mr. Guske owns and operates a commercial real estate rental company. Pathfinder Advisory, Inc. provides financial planning and asset management services to individuals, business entities, trusts, estates, and charitable organizations. The firm uses strategic asset allocation and diversified portfolios tailored to client objectives, offering both discretionary and non-discretionary services along with investor education and financial coaching.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)