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PDS Planning Inc

Updated today

Client AUM

$2,085,800,879

Clients

607

Advisors

10

across 2 offices

About

PDS Planning, Inc. is a fee-only registered investment adviser that provides financial planning and portfolio management to individuals (including high-net-worth clients), business entities, pension plans, and charitable organizations; the firm manages roughly $2.17 billion on behalf of about 600 clients. Services include customized financial planning reports, investment advisory/portfolio management, participant-directed retirement plan support, and limited standalone consulting engagements.

The firm typically develops an Investment Policy Statement, monitors portfolios on an ongoing basis, and allocates across ETFs, mutual funds, separately managed accounts, individual equities and fixed income, with the option to recommend independent managers. PDS treats cash as an asset class for defensive positioning, uses Schwab Institutional custody and reporting, and charges an annual fixed fee for ongoing planning and advisory services rather than the percentage-of-AUM fee model common among similarly sized peers.

Distinctive features in the brochure include an explicit firm policy on cryptocurrency (PDS will not exercise discretionary authority to purchase crypto and requires client authorization for such exposures) and an articulated AI governance framework that limits public AI use of nonpublic personal information and requires human review of AI outputs. The firm, founded in 1985, also notes specific planning capabilities such as executive compensation and closely held business succession work and offers tiered service levels (portfolio management, foundational planning, and comprehensive wealth management) that can be delivered via fixed-fee arrangements or limited engagements.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Annual fixed fee for ongoing financial planning and investment advisory services; limited engagements (e.g., college funding, retirement analysis, insurance review) may be on a separate mutually agreed flat fee basis.

Other

Minimum fee: Annual fixed fee determined by various factors including portfolio composition, scope and complexity of engagement, anticipated servicing needs, related accounts, professionals rendering services, competition, and client negotiations; billed monthly or quarterly in advance; no specific minimum amount stated. Fee-only: Fee-only firm charging annual fixed fees for financial planning and investment advisory services; no commissions received.

Main office

See office

475 Metro Place S., Suite 460

Dublin OH 43017

Advisors at this office

9

Most active in

Arizona · California · Colorado · Florida · Indiana · Kentucky · Michigan · Nebraska · New York · North Carolina · Ohio · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jamie M

CFP®, Series 63

Dublin, OH

PDS Planning Inc

Jamie Menges is a CFP® with 23 years of industry experience, currently serving as an advisor at PDS Planning, Inc. since 2013. He holds a Series 63 designation and is based in Dublin, Ohio. PDS Planning, Inc. is a fee-only registered investment adviser that serves individual clients, business entities, pension plans, charitable institutions, and non-profits. The firm provides comprehensive financial planning and investment advisory services with a planning-driven approach, emphasizing fixed-fee engagements and a fiduciary standard.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Rita I

Series 65

Dublin, OH

PDS Planning Inc

Rita Itsell is a Series 65-licensed financial advisor at PDS Planning Inc with 12 years of industry experience. She has been with PDS Planning since 2002. PDS Planning Inc is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profits. The firm focuses on planning-driven investment decisions and offers comprehensive financial planning and investment advisory services, including retirement-plan consulting and estate coordination.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Tad H

CFP®, Series 66

Dublin, OH

PDS Planning Inc

Tad Herrington is a CFP® and holds a Series 66 designation with 11 years of industry experience. He is currently affiliated with PDS Planning Inc and has worked at several firms including Wealth Launch, LLC and SWS Partners, LLC. He is the founder of Wealth Launch Planning Solutions, a practice management consulting business serving financial advisors. PDS Planning, Inc. is a fee-only registered investment adviser managing approximately $2.17 billion for about 600 clients, including individuals, business entities, pension plans, and charitable organizations. The firm offers customized financial planning and portfolio management, employing a disciplined investment approach that includes diversified asset allocation across ETFs, mutual funds, separately managed accounts, individual securities, and fixed income.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Kurt B

CFA®, Series 65

Dublin, OH

PDS Planning Inc

Kurt Brown is a CFA® charterholder with 12 years of industry experience, currently serving as a financial advisor at PDS Planning, Inc. in Dublin, OH. He has been with PDS Planning since 2010. PDS Planning, Inc. is a fee-only registered investment adviser that provides comprehensive financial planning and investment advisory services to individuals, high-net-worth households, business entities, pension plans, charitable institutions, and non-profit organizations. The firm emphasizes planning-driven investment decisions, ongoing portfolio monitoring, and a fiduciary standard, offering a fixed-fee model for client engagements and a range of services including retirement-plan consulting and business succession planning.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Kyle E

Series 63, Series 65

Dublin, OH

PDS Planning Inc

Kyle Euton is a financial advisor at PDS Planning Inc with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at PDS Planning since 2020, following six years at Fidelity Brokerage Services. PDS Planning Inc is a fee-only registered investment adviser serving individuals, business entities, pension plans, and charitable organizations, managing approximately $2.17 billion for around 600 clients. The firm offers customized financial planning and portfolio management with a focus on disciplined allocation across various asset classes and maintains specific policies on cryptocurrency and AI governance.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Laurie L

CFP®

Dublin, OH

PDS Planning Inc

Laurie Licata is a CFP® professional with seven years of industry experience, currently serving as part of the team at PDS Planning Inc in Dublin, OH. She has been with PDS Planning since 2008, totaling 18 years at the firm. PDS Planning Inc is a fee-only registered investment adviser that offers financial planning and portfolio management to individuals, business entities, pension plans, and charitable organizations. The firm manages approximately $2.17 billion across about 600 clients and employs a fixed-fee structure for its advisory services, providing customized financial plans and investment strategies that include ETFs, mutual funds, separate accounts, and direct equities and fixed income.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

James H

Dublin, OH

PDS Planning Inc

James Hamilton is a financial advisor with PDS Planning Inc in Dublin, Ohio, holding 26 years of industry experience. He has been with PDS Planning since 1993 and Royal Alliance Associates, Inc. since 1994. PDS Planning Inc is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profit organizations. The firm provides comprehensive financial planning and investment advisory services with a planning-driven approach, including retirement-plan consulting, executive compensation, business succession planning, and estate coordination.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

James R

CFP®

Dublin, OH

PDS Planning Inc

James Rogers is a CFP® professional with 19 years of experience in the financial services industry. He has worked at Fisher Investments, Hamilton Capital, WealthStone Advisors, and Guardian Life. He is currently with PDS Planning Inc in Dublin, OH. PDS Planning, Inc. is a fee-only registered investment adviser serving individuals, businesses, pension plans, and charitable organizations. The firm offers customized financial planning and portfolio management, employing a diversified investment approach with fixed-fee arrangements.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Andrew P

CFP®

Dublin, OH

PDS Planning Inc

Andrew Potosky is a CFP® professional at PDS Planning Inc. with four years of industry experience. He has worked at PDS Planning since 2018 and previously held roles at Nationwide Investment Services Corporation and Fidelity Investments. PDS Planning Inc. is a fee-only registered investment adviser serving individuals, business entities, pension plans, and charitable organizations. The firm provides customized financial planning and portfolio management, typically develops Investment Policy Statements, and manages diversified portfolios using a variety of asset types, operating under fixed-fee arrangements rather than percentage-of-assets fees.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
user avatar

Robert H

CFP®, Series 63

Columbus, OH

PDS Planning Inc

Robert Hamilton is a CFP® with 43 years of industry experience. He has been with PDS Planning, Inc. since 1989 and Royal Alliance Associates, Inc. since 1990. PDS Planning, Inc. is a fee-only registered investment adviser serving individual clients, business entities, pension plans, charitable institutions, and non-profit organizations. The firm emphasizes planning-driven investment decisions, offers comprehensive financial planning and investment advisory services, and uses an annual fixed-fee model for most client engagements.

Business ownership considerations General retirement planning Tax strategies for small businesses College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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