Caledonia, MI Office

Pearl Wealth Group provides ongoing portfolio management and financial planning primarily to individual and high‑net‑worth clients, delivering tailored Investment Policy Statements and periodic account reviews. Services include discretionary portfolio management, modular and full financial plans, and referrals to third‑party money managers and sub‑advisors.

The firm typically constructs portfolios based on clients’ risk tolerance, income needs and time horizon, using model allocations alongside bespoke recommendations and written IPS documentation. Its investment process draws on multiple methods — charting, cyclical, fundamental, quantitative, technical analysis and modern portfolio theory — and it may delegate day‑to‑day management to sub‑advisors, including a named third‑party manager.

A notable feature is that the advisers are also licensed insurance agents and the firm recommends and can place insurance and annuity products, which the brochure discloses as a potential conflict of interest; PWG also receives fee‑sharing from some third‑party advisers it directs clients to. As a small, SEC‑registered advisory firm managing roughly $103 million, PWG requires clients to use particular custodians and discloses operational practices — for example, it does not aggregate trades across client accounts — that can affect execution and cost.