Pelican Advisory LLC logo

Pelican Advisory LLC

Updated today

Client assets under management

$85,208,662

Clients

184

21% high-net-worth

Advisors

3

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

61

High

Average account size

$463,091

About

Pelican Advisory, LLC provides discretionary investment management and ongoing financial planning primarily for families (typically those with at least $1,000,000 in assets), and also works with business owners, high‑net‑worth individuals, pension plans and certain insurance company clients. The firm emphasizes a coordinated, team‑led service model that includes implementation support and collaboration with outside professionals to address estate, tax, and other planning needs.

The firm describes an active, client‑by‑client approach: portfolios are customized using a third‑party risk tool (Riskalyze) and managed on a discretionary basis, with a preference for ETFs to lower costs and tax impact while retaining the ability to use mutual funds, annuities, non‑traded securities and structured notes where appropriate. Pelican also takes a hands‑on role in implementation — for example identifying, recommending and working with providers until planning tasks are completed — rather than delivering one‑time advice.

Noteworthy features relative to many peers include its recent formation and compact advisory team managing roughly $89.5 million in discretionary AUM, plus personnel who are separately licensed as insurance agents and registered representatives of LPL Financial, which enables the firm to facilitate insurance and brokerage transactions directly. The firm’s reliance on LPL’s custodial and advisory programs affects the investment vehicles available (including mutual fund share‑class considerations) and the operational support Pelican receives.

Client services

Financial planning Portfolio management

Expertise

Wealth management Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Business ownership considerations

Occupation focus

Founder/Business Owner

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Fee options

Percentage

$0 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.90% $3,000,001+: 0.80%

Commissions

Commissions on sale of variable annuity products and insurance products by certain professionals who are registered representatives or licensed insurance agents; these commissions do not offset advisory fees.

Other

Account minimum: $100,000 household minimum (can be waived in sole discretion of Pelican; households under $100,000 pay an additional 0.25%)

Main office location

Pelican Advisory LLC

681 River Highland Blvd.

Covington LA 70433, United States

Number of offices

1

Most active in

Louisiana · Mississippi · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew G

Series 63, Series 66

Covington, LA

Pelican Advisory LLC

Matthew Greene is a financial advisor with Pelican Advisory LLC in Covington, Louisiana. He holds Series 63 and Series 66 licenses and has 21 years of industry experience. Prior to joining Pelican Advisory, he worked at LPL Financial LLC. He serves as an elected member of the St. Tammany Parish School Board. Pelican Advisory LLC provides discretionary investment management and financial planning primarily for families with at least $1 million in assets, as well as business owners, high-net-worth individuals, pension plans, and certain insurance company clients. The firm uses a team-led approach and customizes portfolios using third-party risk tools, managing them on a discretionary basis with an emphasis on ETFs to manage costs and tax impact.

Wealth management Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner
user avatar

Gabriel M

Series 66

Covington, LA

Pelican Advisory LLC

Gabriel Martin is a financial advisor at Pelican Advisory LLC with a Series 66 designation and two years of industry experience. He has previously worked at LPL Financial LLC and Pelican Family Office, LLC. Outside of his advisory role, he works as a professional tennis instructor. Pelican Advisory LLC provides discretionary investment management and financial planning primarily for families with at least $1 million in assets, as well as business owners, high-net-worth individuals, pension plans, and certain insurance company clients. The firm uses a team-led approach and customizes portfolios using a third-party risk tool, managing investments on a discretionary basis with a preference for ETFs to manage costs and tax impact.

Wealth management Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner
user avatar

Jack B

Series 63, Series 65

Covington, LA

Pelican Advisory LLC

Jack Branch is a financial advisor at Pelican Advisory LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has been involved in multiple business activities, including ownership of an insurance agency and management of aviation-related ventures. Branch has worked with Pelican Family Office since 2024 and has long-term experience with Branch Wealth Strategies and other financial services firms. Pelican Advisory LLC provides discretionary investment management and financial planning primarily for families with at least $1 million in assets, as well as business owners and high-net-worth individuals. The firm employs a team-led approach with customized portfolios managed on a discretionary basis, emphasizing collaboration with outside professionals to address comprehensive planning needs.

Wealth management Tax-loss harvesting Annuities Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Founder/Business Owner
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