Pelorus Financial, LLC logo

Pelorus Financial, LLC

Updated today

Client assets under management

$46,652,562

Clients

96

14% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

48

Typical

Average account size

$485,964

About

Pelorus Financial is a small, two-advisor registered investment adviser that serves individuals (including high-net-worth clients), charitable organizations, and business entities with ongoing portfolio management and financial planning services. The firm provides individualized Investment Policy Statements and implements portfolios that emphasize mutual funds, fixed income, and a primary use of ETFs, as well as Treasury inflation-protected bonds and precious metal ETFs when appropriate.

The firm’s investment approach combines fundamental analysis and modern portfolio theory with a long-term trading horizon; it documents risk tolerance, uses model allocations and Monte Carlo-style projections, and typically seeks discretionary authority to execute client strategies. Financial planning is offered as a separate service with fixed-fee engagements (disclosed in the brochure) and planning work products are delivered at plan completion unless ongoing services are agreed.

Pelorus is notable among peers for requiring clients to custody assets at a specific custodian (TD Ameritrade Institutional) and for participating in that custodian’s institutional program, which may provide research, trading, and soft-dollar benefits to the firm. The firm’s principals are also licensed insurance agents and may, from time to time, offer commissionable insurance products to clients (a disclosed conflict of interest), and the firm discloses no account minimums and a wide fixed-fee range for financial plans.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) Life insurance needs analysis General retirement planning Debt management

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Fee options

Fixed

Fixed financial planning fees between $250 and $10,000, negotiated based on complexity and estimated time.

Percentage

$0 - $499,999: 1.00% $500,000 - $999,999: 0.80% $1,000,000 - And Up: 0.60%

Main office location

Pelorus Financial, LLC

4109 Little Rd Ste 101

Trinity FL 34655, United States

Number of offices

1

Most active in

Florida

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brian D

Series 66

Trinity, FL

Pelorus Financial, LLC

Brian Day is a financial advisor with Pelorus Financial, LLC, holding a Series 66 designation and 17 years of industry experience. He has worked at Pelorus Financial since 2018 and previously at Independent Financial Partners and LPL Financial from 2012 to 2019. Brian maintains a dormant Florida resident health and life insurance license. Pelorus Financial is a two-advisor registered investment adviser serving individuals, charitable organizations, and businesses with portfolio management and financial planning. The firm uses a combination of fundamental analysis and modern portfolio theory, emphasizing mutual funds, fixed income, ETFs, and other instruments, and typically seeks discretionary authority to implement client strategies.

College savings (529s, UTMA, etc.) Life insurance needs analysis General retirement planning Debt management
user avatar

Chad C

CFP®, Series 63, Series 66

Trinity, FL

Pelorus Financial, LLC

Chad Clark is a CFP®-certified financial advisor with 23 years of industry experience. He has worked at Pelorus Financial, LLC since 2018 and previously held roles at Independent Financial Partners and LPL Financial. Pelorus Financial is a small, two-advisor registered investment adviser serving individuals, charitable organizations, and business entities. The firm offers portfolio management and financial planning services, utilizing a combination of fundamental analysis and modern portfolio theory to implement diversified investment strategies with an emphasis on mutual funds, fixed income, ETFs, and specialized instruments such as Treasury inflation-protected bonds and precious metal ETFs.

College savings (529s, UTMA, etc.) Life insurance needs analysis General retirement planning Debt management
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