Pembroke Asset Advisors, LLC

Pembroke Asset Advisors provides ongoing portfolio management and financial planning for individuals, high‑net‑worth households, charitable organizations, and business entities. The firm manages roughly $53 million in client assets and typically implements diversified allocations using mutual funds, ETFs, equities, fixed income and non‑U.S. exposures.

Pembroke documents client objectives and risk tolerances in an Investment Policy Statement, seeks discretionary authority for trading, and applies a mix of analysis techniques (including modern portfolio theory, fundamental and technical analysis). The firm uses long‑term strategies and also implements options and other derivatives (including covered, uncovered, and spread strategies) as part of separately managed accounts and model portfolios, and may utilize third‑party platforms where a sub‑advisor provides asset allocation.

Distinctive features include a close affiliation with a tax/accounting practice and an affiliated insurance agency; the firm discloses these relationships and the potential for conflicts when tax advice or commissionable insurance products are recommended. Pembroke also uses specific custodial and platform arrangements (including relationships with Betterment entities) and discloses that it may receive research or other third‑party benefits while documenting conflicts under its fiduciary obligations.